Sophia Grubitz
Angestellt, Sr. Brand Integration Manager (transactional), mobile.de GmbH
Berlin, Deutschland
Über mich
- 15+ years of experience in end-to-end integrated brand marketing projects for Audible/Amazon, Telefónica o2, Skoda & Porsche - track record in brand strategy, management & communications - expert in market & consumer analyses and creating consumer-centric marketing activities - professional project lead and interface to different marketing teams - efficient decision maker with a deep understanding of creative design
Werdegang
Berufserfahrung von Sophia Grubitz
Bis heute 1 Jahr und 11 Monate, seit Aug. 2022
Sr. Brand Integration Manager (transactional)
mobile.de GmbH
2 Jahre, Mai 2020 - Apr. 2022
Brand Lead DE
Audible GmbH, an Amazon Company
Main Tasks -brand & communication strategies -monitoring of brand performance -research qual & quant (e. g. message & ad testing) -management of x-functional teams -POC for DE brand related questions globally -project lead of consumer-centric brand campaigns -branding e. g. guidelines, sound, voice -resource & budget planning Achievements +sustainable re-positioning based on new consumer & brand image insights through a brand equity study +implementation of a brand tracker to ensure evaluation of success
client: Porsche Marketing Services (Trade Marketing) Main Tasks: -cross-functional team management in order to create and produce a wide range of POS media (briefing till production) -forecasting and effective planning of project resources and budget
2 Jahre und 1 Monat, Okt. 2017 - Okt. 2019
Freelance Communications Consultant
Telefónica Germany GmbH & Co. OHG
Main Tasks -project lead of multichannel trade & POS marketing campaigns -strategic guidance for a consistent & consumer-centric approach -management of crossfunctional key stakeholders -conceptual scaling of integrated communication approaches -resources & budget planning -concept testing to evaluate performance Achievements -reduction of production timing from 6 to 4 weeks -audit of literature materials through fields research (qual), results led to reduction of production costs of 50k quarterly
4 Jahre und 9 Monate, Jan. 2013 - Sep. 2017
Freelance Communications Consultant
fallon for Škoda, Keko for Porsche, Unitymedia, Telefónica o2
Main Tasks -project lead for 360° international marketing projects from strategic planning, media support, creative briefs, concept development and production till launch -management of crossfunctional stakeholders & external agencies -leading & coaching of a team of two -co-development of creative guidelines & rework of ToV -development of cross-departmental processes Achievement -development of a consumer-centric communication approach to merge the brands o2, E-Plus and BASE at the o2 POS national-wide
2 Jahre und 4 Monate, Okt. 2010 - Jan. 2013
Account Manager
VCCP GmbH
clients: Telefonica o2 Germany, Alice, mobile.de, Deutsche Welthungerhilfe
1 Jahr, Okt. 2009 - Sep. 2010
Junior Account Manager
Scholz & Friends Berlin
clients: Deutsche Bank AG, Berliner Flughäfen (BBI), Verband forschender Arzneimittelhersteller vfa
clients: Deutsche Bahn AG, Bosch Hausgeräte, Bridgestone
Ausbildung von Sophia Grubitz
3 Jahre, Apr. 2006 - März 2009
Communication management
SRH Berlin School of Design and Communication (former: design akademie Berlin)
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen
Spanisch
Grundlagen