David Willmes

The main task and responsibility: communicate target-oriented content to relevant target groups in the most effective channels - and ultimately make the value contribution transparent, measurable and optimizable. This also includes contributing to the development of the necessary data & tech infrastructure for future-ready Marketing and Communication efforts.

The strategic realignment of the LiveCom team was managed in 2020 incl. a new positioning for increasing value in the future marketing mix. An important contribution to an integrated marketing organization. At the same time, new opportunities opened up for personal development. The move to the Corporate Communications team (Distribution & Paid Campaigns) offers growth opportunities. The focus lies on the development of a Paid Media Strategy for the SCHOTT Group as well as an overall Promotion Strategy.

The next level (Manager Live Communication) could be reached going hand-in-hand with an increasing level of responsibility in 2019. The top priority projects in collaboration with the SCHOTT corporate management and international marketing projects are managed in consequence. In parallel, the part-time study program was completed successfully. In order to gain more profound knowledge and focus in the fields of marketing management, I started the Master of Science - Marketing Management in 2019.

Performance was key to get the chance to join the SCHOTT Corporate Marketing and Communication team 2015 and start the part-time studies (Bachelor of Arts – Business Administration) in parallel. Job description: Consulting and leading international live communication projects

After finishing the apprenticeship program in 2014 with great success, the opportunity was given to extend the SCHOTT relationship for one further year. Because of a massive involvement in several live communication projects, the focus was set to support the SCHOTT Corporate Fairs & Events team. Besides that, deeper knowledge in the following marketing disciplines could be gained: - Social Media Marketing - Corporate Branding - Corporate Communication / Public relations

I decided to complete the commercial apprenticeship at SCHOTT before starting studies in the field of business administration/management in a part-time model because of several benefits. It was the perfect opportunity to gain practical business experience as early as possible to learn more about company structures and how to run a company successfully. In intervals of roughly two months, I got the chance to dive deeper into corporate functions.

Working for the SCHOTT Moritex Corporation Tokyo as part of the SCHOTT apprenticeship program for two months gaining experience in local markets and working culture. Responsibilities and tasks: - Market and competitive analysis - Marketing conception - Further support of sales and marketing teams