Richard Kohn

Key Account Management | International Sales | Brand Management | General Management | P&L responsibility. Identifying, targeting and winning large retail and food service accounts for Genius Gluten Free in the Netherlands. Managing all client relationships (Albert Heijn, JUMBO, SuperUnie etc), listing acquisition and local operations for the leading gluten free bakery brand.

Key Account Management | Sales & Marketing | Sales Management | Category Management | Started business and established SnoepGoed as leading provider of healthy snacks, growing distribution, sales and marketing for snack food brands in Benelux. Achieved national distribution and sales in excess of €1mm across multiple channels (Albert Heijn, ETOS, DEEN, Marqt, Holland & Barrett, health stores HORECA, food service).

Category Management | Brand Positioning | Key Account Management | International Sales | Product Development | Product Management | Product Launch P&L responsibility. Launched and managed this new division from start-up meeting budgeted sales targets. Managed International Sales and Key Accounts. Structuring and leading organizational growth. Responsible for all product development and innovation.

Sales & Marketing | Brand Positioning | Strategic Brand Management | Marketing Communications | International Sales | Product Innovation | Product development Responsible for development and implementation of the global category organization. Created first harmonized multi-channel brand, product and operational strategy. Managed the branded and private label marketing and innovation integration project from start to completion including allocation of €80mm budget.

Specialism in Marketing