David Friedman
Angestellt, Professor of Marketing, EU Business School
Geneva, Schweiz
Über mich
- Thrives on entering new business sectors and geographies, piloting new marketing techniques, championing the customer voice, embracing corporate social responsibility, coaching diverse teams -- and continuously learning - Extensive international B2C and B2B sales and integrated marketing communications, product marketing, branding, business development, digital transformation, consulting and team leadership experience, from HQ to field - Strategic, operational commercial and marketing expertise gained at AGCO International, Caterpillar, NISSAN, Ford, CIBC and Swiss Global Enterprise - Cross-cultural success in leading and motivating direct reports, regional units, cross-functional teams; experience in coaching and teaching international bachelor and MBA students as Marketing Professor
Werdegang
Berufserfahrung von David Friedman
- Plan and lead courses for students from 15+ nationalities in international social media marketing, media planning - Focus on international integrated marketing, strategy formulation, tactical execution
Bis heute 2 Jahre und 8 Monate, seit Nov. 2021
Insights Director
slavefreetrade International
- Lead global insight strategy, generation - Manage, coach international virtual team
2015 - 2021
Director, Strategic Marketing and Brand Governance
AGCO International GmbH
- Defined, led multi-brand strategy formulation and operational execution across Fendt, Valtra, Challenger and Massey Ferguson; managed direct, indirect reports, cross-functional and agency teams - Led, executed omnichannel strategy including campaign formulation and international virtual / physical event project management - Drove, governed tactical and strategic sales / marketing plans across core international markets
2014 - 2015
EMEAR Manager
Caterpillar SARL
- Led all digital/offline European, African and Middle Eastern communication for Caterpillar’s core construction machines, as well as global product communication for Caterpillar’s wheeled excavator portfolio - Managed and coached 9 direct / indirect reports across Switzerland, Russia, France and Belgium
2013 - 2015
Professor of Marketing
Montreux School of Business
-Lead 360-degree marketing courses targeted to Bachelors, Masters students -Advise companies on international marketing and business development, strategy and operations; mandate with Swiss Global Enterprise, the export development arm of the Swiss diplomatic corps -Contributor on marketing-related topics to le News (http://lenews.ch/author/david-friedman/), English-language Swiss online periodical
2010 - 2013
Marketing Director
Nissan Switzerland
-Delivered profit, share across 20 vehicles in top-10 European market with 300M€ turnover; YTD share increased March 13 vs. Dec. 10 by 15% for cars, 18% for commercial vehicles -Drove 360 communication, partnerships, events, product pricing and incentives, planning -Management committee member with 3 direct reports; coordinated and drove numerous cross-functional teams; managed multiple agency suppliers; led distributor working groups
2008 - 2010
European Product Manager
Nissan Europe
-Managed product portfolio in 20 European markets; drove +500M€ p/a turnover, over 100k unit sales -Led cross-functional product lifecycle management, including positioning, attribute definition, complexity reduction, pricing, profit, launch and phase-out strategy; directly led team of 2 -Drove Apple–NISSAN cooperation; 1st to offer pan-European iPod in-car integration -Increased end of lifecycle share on key small car product by 10%
2007 - 2008
Cross Carline Manager, Europe
Nissan Europe
-Managed product marketing planning, incentives; coordinated 3 Product Managers
2004 - 2007
Brand and Insights Manager, Europe
Ford of Europe
-Ran market insight and voice of customer analysis for all commercial vehicles across over 20 European markets, spanning product definition, design, positioning, branding, communication, sales; drove voice of customer insight input into Ford Transit, twice winning International Van of the Year -Led substantial multi-national insight generation projects, leading both central and local affiliate internal and agency teams; pioneered insight gathering in Turkey, Russia
2004 - 2004
Manager, European Interactive Communications
Ford of Europe
-Defined and implemented Ford's first pan-European, mass-market vehicle pre-launch via CRM and digital
2002 - 2003
New Car Sales Zone Manager
Ford Of Britain
-Handled B2B sales across 24 dealerships; achieved district’s top retail sales result
2001 - 2002
CRM Strategy Manager
Ford of France
-Led cross-business unit operational / strategic CRM, securing highest to-date campaign ROI
2000 - 2000
MBA Intern, Interactive Marketing, Europe
Procter & Gamble
-Developed European, pan-product strategy for mobile brand building and interactive TV marketing
1995 - 1999
Senior Marketing Manager
CIBC
Managed marketing and communications for youth savings and investment products (98–99), retirement investments (95-97)
Ausbildung von David Friedman
Bis heute 5 Jahre und 6 Monate, seit 2019
International Business Administration
SDA Bocconi School of Management
Thesis on B2B2C sales and marketing disintermediation
5 Monate, Aug. 2000 - Dez. 2000
Business
Kenan Flagler School of Business
1 Jahr und 8 Monate, Sep. 1999 - Apr. 2001
International Business
Rotterdam School of Management
2 Jahre und 9 Monate, Sep. 1991 - Mai 1994
International Relations
University of Toronto
Sprachen
Englisch
Muttersprache
Französisch
Fließend
Deutsch
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