Dr. laura castellazzi

GBDS Network is a Swiss Company that offers Strategy, Execution and Marketing services, with the aim to speed up customer’s businesses. I’m responsible for all Marketing and Communication Strategies and initiatives, leveraging digital and traditional tools: • Corporate Identity • Marketing and Communication Strategy • Marketing plan & budget • Operative Marketing • Channel Marketing • Digital Marketing & Lead Generation • Communication Strategy • Press Office • Social Communication • Events

• Strategic and Operational Marketing: from marketing plan to lead generation campaigns, digital marketing, loyalty programs, partners and indirect channel programs, vertical markets value propositions and plans • Public Relations: Corporate Communication, Financial Communication, Product Communication, Internal Communication, Crisis Management, Media Training • Social media strategy and digital communication • Event Organization

Local role: Marketing and Comm. Director – Part of the Italian Board International role: Part of Marketing Management Board of SWER Region; EMEA geo rep Main tasks: • Corporate and products comm. strategies • Financial comm. • Press Office • Strategic alliances and business development • Lead generation campaigns management • Solutions portfolio launch • Analysts relations management (Gartner Group, IDC, etc) • Investor Relations • Marketing and communications budget management

Marketing Management for services companies

Comunicazione