Tomas Chrastil

• Orchestrated growth initiatives for terminal business, driving regional market expansion • Executed key account management strategies across carrier, open market, and ODM channels, ensuring comprehensive market coverage • Fostered collaborative relations at the group carrier level, enhancing BuyIn and VPC efficiency • Served as the Global Account Manager for PPF Telecom group • Devised and implemented targeted business and marketing strategies to strengthen market position and brand visibility

• Spearheaded carrier business growth initiatives across Eastern Europe and DACH regions • Managed a portfolio of 4G/5G MBB, MIFI, FWA, and IoT devices, as well as cloud-based services • Acted as Global Account Manager for major carrier groups including A1 and PPF Telecom • Collaborated at the group carrier level, coordinating with entities like BuyIn, VPC, Tele2, Telia, Hutchison • Negotiated and secured key commercial agreements, optimizing contract terms in line with customer demands and business goals

• Pioneered TCL, Alcatel, and Blackberry mobile products in the CZ & SK, including smartphones, tablets, mobile broadband, FWA, IoT, wearables and accessories • Managed a multifaceted team, overseeing Technical, After Sales, Marketing, and operations • Expanded carrier and open market channels • Developed and executed product and pricing strategies, optimizing product selection to increase market share • Led forecasting and business development initiatives • Orchestrated comprehensive marketing strategies

• Directed the sales office, steering the strategic course for broadband business unit • Crafted and implemented localized sales and marketing strategies, bolstering the market presence of products like DECTs, FAX, MFDs, pico projectors, SetTopBoxes, and xDSL/FTTx Broadband • Drove the expansion of the sales network, collaborating with operators, CES, FMCG, OER and CSS • Provided leadership for the Key Account Management and Office Management teams

- Lead business, driving and developing B2C and B2B partner channels (IT distributors, value added resellers, consumer electronic retail, Telco operators, e-shops, etc.) - Channel business and marketing activity

• Directed the sales office, steering the strategic course for broadband business unit • Crafted and implemented localized sales and marketing strategies, bolstering the market presence of products like DECTs, FAX, MFDs, pico projectors, SetTopBoxes, and xDSL/FTTx Broadband • Drove the expansion of the sales network, collaborating with operators, CES, FMCG, OER and CSS • Provided leadership for the Key Account Management and Office Management teams

- Drive sales network for FMCG, DYI and gas stations (Tesco, Globus, Spar, OBI, Bauhaus, Hornbach, Lekkerland, OMV, Benzina, PapOil, etc.) - Negotiate sales conditions and prepare year contracts, customer business development strategy, range & space management, promo actions - Active search of new business opportunities in different market segments - Cooperating on company strategy and liability for 70% turnover - Lead and motivate 12 sales representatives, back office and billing teams

- Drive sales network for FMCG (Tesco, Rossmann, Carrefour, Spar, Delvita, Rossmann, Lekkerland OK Foods, Datart) - Negotiate sales conditions and prepare year contracts, sales data processing and evaluation, customer business development strategy, range & space management, negotiate and preparation promo actions, merchandising

- Drive sales network for FMCG in Residential segment department - Indirect sales of internet xDSL products in retail FMCG market (Datart, Electroworld, Makro, Carrefour, etc.), responsible for sales plan - Lead and motivate team of 3 sales representatives - Negotiate sales conditions and prepare contracts with electronics chains, hypermarkets, telecoms, IT and consumer electronics distributors - Sales and marketing strategy - build, expand, motivate and support the sales network - Sales process management

- Created, drove and supported the distribution network of Kodak Digital Products. - Built price strategy, sales and marketing policy - Participated in active sales, marketing and technical communication with Kodak, including foreign sales - technical trainings and country presentations - Marketing activities: ATL - Advertising in professional media, BTL - POS materials, presentations and trainings, direct marketing, web pages and exhibitions, PR

Processed end user and dealer / reseller orders

CAD / CAM