Tiphaine de Malleray

Lead a new value proposition addressed to the emerging brands • Management of my own team : 5 consultants • Creation of the project’s roadmap: identify commercial opportunities, forecast • Adapt the existing proposition to specific needs : selling supports, plan designs, pricing, funnel • Optimization of internal and external processes • Advisor to executive and operational teams • Develop from scratch and ensure new partnerships to extend the company's activity

• Commercial assignment: development of sales opportunities from inactive accounts through a daily customer relation • Brand performance analysis (panel synthesis) • Design of targeted promotion plans that meet clients’ KPIs, responsible for final reports

• Creation of local media plans for two stores openings (Bayonne / Mulhouse - FR) • Definition of the sales promotion strategy • Monitoring of the daily business : budget control, analysis of the sale’s impacts • Sales force support : opening ceremony week organization, teams coaching

• Management of global rebranding process : graphic standards, packagings, billboards • Coordination of cross functional teams workflow • Warrant of the customer relationship. Accounts : Nestlé, Fleury Michon, Mustela, Pernod Ricard

Accounting, Finance, Management, HR Management, Brand Management and Marketing German : Full professional proficiency

CRM, International Marketing, Category Management, Retail Marketing, Merchandising, Negotiation