Shivanandana Hegde
Angestellt, Digital Marketing Manager, VMware
Bangalore, Indien
Über mich
⦿ Seasoned digital marketing and analytics professional with 13 years of experience in diverse, multi-national organizations ⦿ Experienced across the entire digital marketing & analytics eco-system ⦿ Hands-on experience with expertise in data collection, insight generation, visualization/presentation, web optimization ⦿ Lead teams of qualified individuals to success. Hired, trained, and mentored new teams for successful analytics delivery and deployment ⦿ Established operational efficiency by maintaining data ecosystems, sourcing analytics expertise, and providing analytics as a service ⦿ Focused, solution-oriented, flexible, and result-oriented individual Key Skills and Platforms: Adobe analytics, Google Analytics, Tealium iQ, Tag management, Google tag manager, Adobe Target, Adobe audience manager, CDP, Twilio Segment, Amplitude analytics, FullStory, Tableau, PowerBI, JavaScript, SQL, Excel, PPT [Open to opportunities. However, need work visa sponsor]
Werdegang
Berufserfahrung von Shivanandana Hegde
* Focus on web personalization and UX testing * A/B testing, MVT, Recommendation engines, and experimentation * Run and analyze web campaigns, build audience lists, track and analyze audience behavior, and audience management * Adobe multi-solution architect * Adobe audience management * Managing DMP (AAM), data sources, export audience, and lead generation Skills: Customer Journeys · A/B Testing · CDP · Adobe Audience Manager · Adobe Target · Microsoft Power BI · Tableau · Adobe Analytics
• Omnichannel analytics implementation and reporting • Lead analytics consultant, working on product customization, platform management, maintenance, and support • Expertise in Adobe reporting suite, Google stack, Tagging, tracking, DMP, CDP • Data visualization, insights and storytelling - PowerBI, Tableau • Platform expertise: Adobe analytics, Google analytics, Ensighten manage, Tealium IQ, Adobe Launch, Google Tag Manager
6 Monate, Sep. 2015 - Feb. 2016
Business Consultant
comScore
1 Jahr und 1 Monat, Juli 2014 - Juli 2015
Web Analytics Consultant
Cognizant Technology Solutions GmbH1 Jahr und 8 Monate, Okt. 2012 - Mai 2014
Unica Specialist
IBM India Pvt Ltd
2 Jahre und 10 Monate, Jan. 2010 - Okt. 2012
Web Analyst
Tata Consultancy Services Ltd
Sprachen
Englisch
Fließend