Pallavi Ahuja

Pursuing B2 in German. Completed B1

Was majorly the part of growth and marketing team where I contributed hugely to the growth hacks needed in the product improvement on day-to-day basis. Single handedly managed all the data requirements of entire company. Created and maintained dashboards on Klipfolio for the entire company’s metrics - Retention Rates of clients, cohort analysis, A/B testing, LTV curves, related to every department. Worked on a predictive analytics project using machine learning technique for quality leads conversion.

Responsible for campaign management, starting from media plans to running the campaigns and further improving the results with optimization strategies based on different kinds of analyses. Build insights on campaign's data which are actionable for the client and help them understand and improve their position in the market. Leading the Brand Survey campaigns, which help advertisers understand their target audience in better way and producing the insights out of the brand survey data.

Power Electronics, Electrical Engineering