Dorottya Pálfi

As a dedicated performance marketing specialist, I have 2+ years experience in Google Ads and Meta Ads campaign management and optimizaion. I have worked mainly with lead generating B2C and B2B clients, but I have experience with e-commerce clients as well. I have a confident knowledge in setting up website conversion measurement using Google Tag Manager and Google Analytics 4, and I am familiar with handling dataLayer on a basic level as well. I am creating reports in Looker Studio on a monthly basis, focusing on the main KPIs and growing opportunities. I am proficient in campaign structuring, keyword research, landing page analysis and website performance evaluation as well.