Jana Luecking
Angestellt, Senior Brand Manager Hydration, The Coca Cola Company
Zürich, Schweiz
Werdegang
Berufserfahrung von Jana Luecking
Bis heute 3 Jahre und 11 Monate, seit Aug. 2020
Senior Brand Manager Hydration
The Coca Cola Company
Bis heute 7 Jahre und 2 Monate, seit Mai 2017
Co-Founder & Entrepreneur
WEGGLE - A Piece of Art
Business Division: Central & Eastern Europe Brand Responsibility: VALSER (#1 Swiss Water Brand), Vitamin Water, Powerade Geographical Scope: Domestic & Export Direct Report to: Marketing Manager Key Responsibilities: Brand Leadership, Portfolio Management, Business Leadership, P&L responsibility, Budget ownership
3 Monate, Juni 2018 - Aug. 2018
Brand Manager Emerging Brands CH
The Coca Cola Company
Business Division: Central & Eastern Europe Brand Responsibility: AdeZ (plant-based drinks), Honest Tea (organic premium ice tea) Geographical Scope: Domestic Direct Report to: Marketing Manager
3 Jahre und 3 Monate, März 2015 - Mai 2018
Junior Brand Manager Toblerone - World Travel Retail
Mondelēz International
Country Level: Global Responsibilities: Shape the presence of Toblerone in Travel Retail outlets globally Assist in the development of the long term brand strategy Develop brand activation and in-store execution NPD Launch and Communication Support Creative development Digital Strategy & Execution Project Management Brand Analysis Budget management Short term assignment (4 weeks) in Hongkong collaborating with the Regional Customer Marketing Team
3 Jahre und 1 Monat, Feb. 2012 - Feb. 2015
Consumer Marketing Biscuits (belVita & OREO) - D/A/CH Region
Mondelēz International
- Support on Consumer Insights, Strategic Planning, Integrated Marketing Communication, Idea to Market Process Top Projects: Launch of NPD innovation (belVita breakfast biscuits), Lead of digital sweepstake promotions such as ‘every code wins’ (OREO), Implementation of new campaign 'Play with OREO' within D/A/CH
2 Jahre und 6 Monate, Aug. 2009 - Jan. 2012
Ausbildung zur Industriekauffrau
Kraft Foods
Rotation through different functions including; Sales, Logistics, Finance, Procurement, Human Resources, Trade Activation, Production as well as Consumer Marketing and Insights. Short term assignment (1.5 months) in UK supporting the Consumer Marketing Team Gum & Candy Top Projects: Support launch of Bull's Eye BBQ Sauce, assist Senior Brand Manager in Gum & Candy on Trebor Mints
Ausbildung von Jana Luecking
2 Jahre und 8 Monate, Sep. 2018 - Apr. 2021
Business Psychology
FOM Hochschule für Oekonomie & Management
2 Jahre und 4 Monate, Sep. 2012 - Dez. 2014
International Management
FOM Bremen
Global Marketing
11 Monate, Aug. 2008 - Juni 2009
Business Management
Washtenaw Community College
Sales & Marketing
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen