Izabella Olszewska

* Set-up, lead, recruit and manage a team of marketing professionals (performance, strategic marketing). * Own all aspects of operational planning for the Marketing function globally, including defining priorities, resourcing coverage models, investment plans and functional goals. * Build an effective marketing plan to drive growth, awareness, sales, retention and loyalty

Build and develop global cross functional retail marketing team Define and implement marketing management process (global/ local) Develop strategic foundations and an executional roadmap for the branded retail communication across 15 markets Define a digital customer experience strategy, media strategy, and communication look and feel & tone of voice guidelines for retail marketing across 15 markets Set global budget and marketing plan and overlook local marketing planning and budget allocation

- End-to – end marketing responsibility for 7 market leading customer brands - Management of external agencies and media house - Planning and execution of marketing budgets - P&L responsibility for owned brands and categories

Market research and global marketing planning (WE, CEE, AIPAC, USA) Customer based marketing central marketing program planning Consulting on global and regional marketing strategy

Brand strategy & communication strategy planning Customer segmentation and insights for key agency clients Social, cultural, media and business trends identification for key agency clients Management of creative teams Key customers: Mercedes Benz, Ikea, Google, Tchibo, Kaufland

marketing, intercultural communication, project management