Gerda Arns Gonzales
Angestellt, Media-Planer, LA RED GmbH
Berlin, Deutschland
Werdegang
Berufserfahrung von Gerda Arns Gonzales
7 Monate, Juli 2015 - Jan. 2016
Account Manager
glispa GmbH
7 Monate, März 2014 - Sep. 2014
Online Marketing Product Specialist
Grupo RBS
Grupo RBS is a big media company in the South of Brazil. It’s a consolidated brand that since 1957 has been developing different media channels to the southern region – such as radio, TV and specially Newspaper. My dues in this company were to create and find new advertising opportunities specialy for their main newspaper’s website, Zero Hora. The job consists on planning media solutions for brands and agencies who would invest on advertising in our website.
3 Jahre und 3 Monate, März 2010 - Mai 2013
Account Manager - Media Buying [Online]
W3haus
Online media* campaigns planning, budgeting, publishing banners and digital ads. After their publication the ads’ performance should be monitored and optimized (considering CTR, CPC, etc), according to the campaigns' objectives. Building reports containing information about the campaign results, face its goals. *Including Display media, Google Adwords and Facebook Ads
Weekly calls and conferences with the agency to set/adjust the ads Media Plan (for the quarter), including TV, magazines, newspaper, and DM. Also we would define the most relevant products to announce on the ads during the week or quarter through meetings with Notebook and Desktop Placement and After that, I was responsible for sending the briefing document to the agency (Wunderman), with the specifications of the ads. The agency, after having the ads ready, would send them to us for approval.
11 Monate, Dez. 2007 - Okt. 2008
Media Buying Assistant
Século Comunicações Ltda
Assistance for offline media campaigns budgeting, and publishing ads.
Ausbildung von Gerda Arns Gonzales
7 Jahre und 4 Monate, März 2007 - Juni 2014
Kommunikationswissenschaft
UFRGS
Sprachen
Deutsch
Grundlagen
Portugiesisch
Muttersprache
Englisch
Fließend
Spanisch
Grundlagen