Dominique Bigler
Bis 2022, MAS Marketing Management, Zurich University of Applied Sciences/ZHAW
Zürich, Schweiz
Über mich
Over the years, I have developed a strong passion for topics at the intersection of communications and marketing. Following my part-time Bachelor BSc in Communications, I have recently taken up a MAS in Marketing Management to further extend my knowledge in the areas of Content Marketing, Influencer Marketing and strategic Marketing. Having worked in corporate (internal/external) communications, social media campaign management, brand strategy, advertising, corporate publishing and public relations, I have already gained deep insights into the traditional as well as digital areas of communications and marketing. What matters most to me are the stories that happen at work or with clients every day. Helping institutions to creatively transport their messages to their target groups and anchoring these messages successfully is what brings me joy professionally as well as personally.
Werdegang
Berufserfahrung von Dominique Bigler
Bis heute 6 Jahre und 3 Monate, seit Apr. 2018
Communication Specialist
Bank Vontobel AG
Communicational advisory for senior management, creation of texts and presentations for the senior management, integrated communications planning and controlling, development of intranet and new formats. Organization of media conferences as well as all media mailings half year / year end and AGM results (stock exchange relevance). Support and organization of media trainings and intranet training courses.
Writing, reviewing and editing of global PR texts, interviews and other PR materials. Coordination and management of key public relations documentations, e.g press requests, daily strategic media monitoring and maintenance of media database. Support and active participation in the planning, organization and implementation of flagship PR events (e.g SIHH). Guest management lead for the worldwide LaureusWorld Sports Awards in Monaco incl. all aspects of event preparation and implementation.
7 Monate, Feb. 2017 - Aug. 2017
Internship Social Media Campaign Management
LikeMag, Zürich
Conception and support of social media campaigns for national and international customers running social web campaigns for products, services or events that target consumers or other businesses. Monitoring and optimization of ongoing campaigns as well as managing of various social media channels. Planning and execution of Influencer Marketing campaigns for national and international clients. Design of concepts for video productions and sponsored stories. Regular client visits were also part of the job.
1 Jahr und 7 Monate, Juni 2015 - Dez. 2016
Advertising, Brand Strategy & Media
UBS
Implementation of the Tone of Voice project. Conception and handling of a group-wide e-learning, the development of a Tone of Voice game and specific trainings. Development and creative implementation of various guidelines, directives and give-aways. Assistant to the Head of Brand Strategy, Design & Advertising as well as deputy to the assistant to the group-wide CMO of UBS. Coordination of appointments, planning and booking of travel, organization of conferences, offsites & workshops for the Group CMO
1 Jahr und 4 Monate, Mai 2014 - Aug. 2015
Executive Assistant / Team Assistant Group External Communications
UBS
Managing the communications agenda and planning various communications activities for executives. Media relations work such as dispatching group-wide media relations, organization of journalist events and press conferences with the executive board. Compiling and writing various press briefings for management (e.g. for the WEF)
Management of the employee magazine "Bell News" / "Bell News Compact" with distribution in over 7 countries and over 6500 employees. Creation of various contents for the intranet and further development of the intranet. Creation of various PR reports for leading trade magazines. Organization of various media-relevant events such as media conferences or financial analyst meetings.
Creation and implementation of various communication activities such as mailings and newsletters. Organization of various internal and external events. Design and evaluation of a contact management system for the entire department. Completion of various administrative tasks such as the maintenance of Sharepoint.
Management of sponsoring requests (including cancellations). Representation of the Head of Sponsoring and execution of various smaller and larger administrative tasks.
Order processing and handling of orders from large business customers. Recruitment of new apprentices as well as monitoring. Organisation of various information days. Processing of orders and contracts as well as the entire operative handling of service business of Swisscom. Assistance in the production of the employee magazine. Planning and implementation of internal and external events and implementation of various internal and external communication measures. and anagement of the intranet.
Ausbildung von Dominique Bigler
2 Jahre und 1 Monat, Sep. 2020 - Sep. 2022
MAS Marketing Management
Zurich University of Applied Sciences/ZHAW
4 Jahre und 1 Monat, Sep. 2012 - Sep. 2016
BSc Business Communications
Hochschule für Wirtschaft (HWZ) Zürich
1 Jahr, Aug. 2010 - Juli 2011
Kaufmännische Fachrichtung
Wirtschafts- und Kaderschule (WKS) Bern
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut