Dr. Christian Thiel

Start-up for next generation of digital maps for highly automated driving purely by crowd-sourcing and fully automated processing. Continuation of the incubation work described under Ygomi below.

Responsibility for the build-up of a new technology and company “RoadDB” Generation of HD road data (next generation digital maps) for highly automated driving through image processing in series vehicles with AI-based software and big data analysis in server centers globally.

Own consulting business; Consulting of start-ups and mid-size semiconductor companies on automotive IC design marketing, and quality management.

Microchip acquired SMSC in Aug 2012. Continued P&L responsibility for SMSC's automotive business (Automotive Infotainment) and SMSC Europe. Growth of the business by 50% in one year, resulting from strategies implemented at SMSC. Significant growth of profitability. Integration into Microchip's structures.

In charge of two P&Ls, 40% of SMSC's revenue. Continued responsibility as GM of the business unit Automotive (see below) and of SMSC Europe. Added responsibility for the business unit Industrial. Turn-around from a shrinking consumer-based business to a broad vertical and margin focused Industrial business.

OASIS was acquired by SMSC and became its Automotive business unit. I became its GM with P&L responsibility. In parallel I held responsibility for Europe. Worked for 2 years from Austin/Texas. Triplication of revenue until 2013 (under Microchip) and increase of the gross margin. Defense of the leading market position for MOST. Won Volkswagen, GM and others. Buildup of SMSC's global market leadership position for USB in cars.

US/German semiconductor start-up and leading supplier of ICs, software stacks and development tools for the MOST multimedia network. Buildup of global marketing from ground up. Revenue growth from $12m to $50m. Won Toyota and Hyundai as first Asian adopters of MOST. Successful defense against reverse-engineering by competitors and cementation of OASIS' leading market position for MOST. Definition of the company's business model as "One-Stop-Shop" and "Connectivity System Supplier".

Project and team leader in the R&D division of BMW Buildup of the division Systems Engineering Infotainment. Introduction of a new systems engineering process for complex infotainment systems. Construction leader infotainment system 7 Series MY2001 (first iDrive system). Development and standardisation of the multimedia network MOST (today a global standard). Foundation of MOST Cooperation, a global industry collaboration entity.

Post graduate work as Research Fellow; Scientific work on an application of high frequency electronics in surgery - the "electric scalpel"; PhD in 1995

RF and high frequency electronics