Cecilia Maldonado

· Planning, executing and coordinating marketing initiatives derived from strategies to increase the market share in Monterrey for Mexico’s second largest bank. · Coordinate BTL actions, promotions, events, sponsorship programs and strategies for local store marketing activities, direct marketing and CRM according to the client´s needs. · Managing internal and external human resource to guarantee the efficiency and productivity of the projects assigned.

· Part-time job while doing MBA studies in Adelaide, Australia. · Coordinated the practice advertising in 3 local media including local magazine, local business website and newspaper. · Organized internal events and activities.

· Key account manager for 17 clients (wholesalers and distributors) in the Northeast region of Mexico, selling beverages such as Clamato, Peñafiel, Crush, Monster and Dr Pepper. · Contributed to the overall Clamato brand growth, being responsible for 13% of Clamato’s total sales increase. · Won 7 new clients and achieved 15% annual growth in 2008 developing B2B customer relationships. · Assisted with the launch of Monster Energy in the Northeast region of Mexico, being the no. 2 energy drink in the U

· Executed trade marketing strategies for the Clamato brand working with retailers, wholesalers and distributors increasing the product sales by an average of 20% each month in the first semester of 2006. · Supported the sales executive team with the development of the Clamato brand by coordinating activities and working together with the sales force and distributors to increase sales.

Performed as the link between 5 clients and the advertising agency. · Worked with brand managers of brands such as Cloralex (#1 bleach in Mexico) and Pinol (#1 heavy duty cleaner in Mexico) to satisfy their brand communication needs. · Coordinated a $100,000 USD advertising campaign for Ensueño with marketing initiatives such as print, digital and in-store advertising as well as celebrity branding. · Negotiated with the agency´s three departments (copywriting, art and planning) in order to create effe

German Course

Marketing