Bruno Bitter

Next Wave is a market research and strategy agency based in Budapest, Hungary. We work with companies of all sizes across a number of industries, including finance, media, telecom, pharma and FMCG. We are strong advocates of the thoughts first articulated ten years ago in the ʻCluetrain Manifestoʼ and we deeply believe that *markets are conversations*. We are a visual company: we like to use photography, film, the web and social media in our research designs.

I conducted (inter)national research projects from intake to giving advice to and giving presentations to clients. I am a “translator”: I translate clients’ questions (marketing/business problems) into meaningful research designs and research results into actionable recommendations to help marketing and sales strategy efforts. My key accounts currently are BOLS INTERNATIONAL, RED BULL, E.ON and UNICREDIT BANK.

As a Senior Research Executive my job was to independently manage large-scale qualitative research projects and to handle client service. The role involved the development of research proposals, screening questionnaires, discussion guides as well as moderating and interviewing. As a senior member of the Budapest team I also held responsibilities in acquiring new clients and playing active roles in marketing and sales. My key account was T-Com (T-Mobile).

International research on decision making processes and risk perception using both qualitative (Atlas.ti) and quantitative methods (SPSS).

Between 2000-2004 I worked as freelancer for several market research agencies, including Research International Hoffman and Telescope as well as for the Ministry of IT and Telecommunications and the Youth Research Institute in Hungary. I moderated over one hundred focus groups, conducted hundreds of in-depth interviews, developed screener-questionnaires and discussion guides, wrote reports and gave presentations to clients.

New Media Studies

Anthropology Marketing Research Change Management