Amrita Shadangi

Responsible for International consulting and advisory on Media Topics - Bought Media , Display, Affiliate, Google, ROI media optimization

Responsible for end-to-end digital marketing strategy design and implementation Managing senior client relationships for leading clients including leading global handset manufacturer and multiple global FMCG players Key Achievements - Winner of 2 CMO Asia Awards (Social Media) 2014

Senior Manager with direct reporting to the Group CMO - Managed digital marketing budget, developed and implemented digital strategy, built and managed internal team of managers along with agencies/partners Managed bought media display campaigns, search - SEO and PPC campaigns, social media, mobile, PR, content marketing, CRM and owned assets Key Achievements - Recipient of Videocon Achiever’s Award for extraordinary performance in multiple projects

Direct reporting to CEO; Responsible for partnering with department heads to identify business needs, objectives and drive implementation; responsible for liaison with investors and key stakeholders Managed end-to-end delivery of the major marketing channels including Email, Affiliate, Mobile, Paid Search - Search Engine Marketing, Social and Remarketing

Profit enhancement consulting to major US banking & retail clients across marketing, print, mail and technology Worked with one of the largest retail banks of North America to capture profit improvement opportunities through strategic sourcing, demand management and process optimization. Enabled one of the largest global retailers in reducing IT costs by process optimization and removing inefficiencies

Responsible for project management, client engagement and technology-research service line management Managed strategy & operations of technology research service line; Promoted twice in a space of 2.5 years Part of Core Marketing team to reach out the prospective clients; Responsible for pitches and brand management Pioneered iRunway Corporate Training as an additional source of revenue and brand establishment

Worked on Low Temperature Characterization of h-BN on Ni to synthesize a breakthrough material for semiconductors