Amanda Martins
Angestellt, Key Account Manager, PLAYSTATION - SONY COMPUTER ENTERTAINMENT
London, Vereinigtes Königreich
Werdegang
Berufserfahrung von Amanda Martins
Bis heute 10 Jahre und 11 Monate, seit Aug. 2013
Key Account Manager
PLAYSTATION - SONY COMPUTER ENTERTAINMENT
Developing the main PlayStation retailers: Dealer Plan (Demand forecast, MKS, Attachment Ratio, Product Mix, Exhibition & Activation and Budget control), dealer follow up (sell in & sell thru), trade marketing management, financial and fiscal analysis, managing a team of four people.
1 Jahr und 2 Monate, Juli 2012 - Aug. 2013
Assistant Brand Manager
PLAYSTATION - SONY COMPUTER ENTERTAINMENT
in charge of PlayStation hardware and peripherals. Marketing Plan, Product launch, Product phase in and phase out, Channel Strategy, Market Research (GFK/Ad Doc Tracking in consumer behavior and brand awareness), Advertising and Communication (ATL and BTL), Promotion, Pricing, Budgeting and Accountability Follow up.
1 Jahr und 8 Monate, Nov. 2010 - Juni 2012
Marketing Analyst
Ache Pharmaceutical
PMO: In charge of special marketing projects such as product line release, relationship programs, portfolio evaluation and tools development.
1 Jahr und 9 Monate, März 2009 - Nov. 2010
Marketing Analyst
Barcardi
Responsible for product management of three types of spirits (Leblon Cachaça, Eristoff Vodka and Natasha Vodka). Marketing Plan, Market Research (Nielsen/GFK), incentive campaigns with sales team, wholesalers and retailers, events organization, financial analyses and P&L control, international report.
Ausbildung von Amanda Martins
1 Jahr und 1 Monat, Aug. 2014 - Aug. 2015
International Marketing
Hult International Business School
4 Jahre und 11 Monate, Feb. 2006 - Dez. 2010
Marketing
University of Sao Paulo
Sprachen
Englisch
Fließend
Spanisch
Fließend
Portugiesisch
Muttersprache
Französisch
Gut