Alec Anokhin

Assume full financial, strategic, operational and legal responsibility for managing Sanofi Pasteur business in Central Asia countries and Belorussia. Key achievements: - Game changing year in Belorussia, double digit growth vs. plan - Pentavalent vaccine price increase for state tender in KZ - Continuous record of winning state tenders in respective markets - Launch of vaccine retail sales in Uzbekistan - Successful launch of new vaccine in BY

Managing 13 distributors in 3 countries. Driving commercial policy process across all organization from end-to-end. Keeping the growth and the right level of stock at distributors’ level. Strengthening and developing Sanofi position in hospital segment (state and regional tender) monitoring market changes and providing adequate commercial and pricing policy in accordance with general strategy of the company. Coordinating the tenders’ activity with the distributors.

Developed and implemented commercial conditions, preparation and implementation of custom made sales programs through distributors’ pharmacy chains. Orders, delivery and forecasting, followed up on payment discipline. Managed Price Regulation in Azerbaijan. Maintained sales volume, product mix, and selling prices

Managed marketing and sales team consists of 11 people. Launched new medicine on market, sales are according plans, preparation of yearly sales & marketing plans, advertising budgets, portfolio analysis, SKU simplification. BTL and ATL activities preparation and implementations, launched radio support and product placement for the first time in Azerbaijani pharm business.

Managed marketing and sales matters of 15 diversified businesses (from construction and hospitality to agriculture and packaging). Leaded project on market entry with new wine brand. Unified marketing strategy document and TV copies for businesses and products. Worked on market analysis, customer segmentation and opportunity assessment for mobile payment project. Created sales and marketing department from scratch in our subsidiary, AAC – producer of autoclaved aerated concrete.

New product launches, BTL and ATL support of initiatives. Worked with distributors, forecasting, orders and payments. Analyzed market, establishing new distributors/sales channels. Preparation of sales & marketing plans, budgets. Supervised Caucasus sales team (5 people).

2 direct subordinates, 235 in-direct subordinates (distributor people). Gillette and Wella businesses successfully integrated. Prepared and implemented new Trade terms, Go-to-Market Strategy for Azerbaijan. Retail Performance Standards prepared and implemented.

Finance, Marketing, International Economic Relations