Digital Marketing Manager (f/m/d)

Web presence

• Operational management and further development of the website (design / content and onsite SEO), based on the overarching marketing objectives and the needs of other departments (e.g. HR/Sustainability)
• Management of the web service provider

Inbound marketing / lead generation & nurturing

• Implementation of marketing automation campaigns (e.g. regular newsletters / landing pages) in accordance with the marketing plan
• Supporting the Marketing functions of the business units in implementing their own marketing automation campaigns and ensuring consistent use of the tool
• Housekeeping in the marketing automation/CRM system: updating templates (mails & landing pages), creating mail segments, consistent workflows, etc.

Social media marketing

• Maintain the social media calendar and writing regular posts
• Implementation or support of paid social campaigns according to the marketing plan