Yoshiko Nakamura

• NIDAL-NIDO Journey. +5,500 mio MX NPS. Leader of Routine IF+GUMs. 32.3% SOM / Pillar for NESTLÉ MX. DIRECT REPORTS: 5 • Consolidated NIDAL-NIDO’s journey as a unified Brand, led the digital transformation and achieved organic growth in a challenging environment and +40 bps SOM. • Changed internal mindset about NIDAL, improved positioning and formula making it #2 in the routine IF category. • Strengthen NIDO´s proposition, improved formula managing costs and reached record consideration +1700 bps.

CARNATION, LA LECHERA & MEDIA CREMA NESTLÉ. +6,600 mio MX NPS DIRECT REPORTS: 7 • Transformed the business strategy to expand usage and accomplished +70% growth in val sales. • Positioned the business as pillar for MX and #1 in vol & #2 in val globally. • Headed a pricing, portfolio and cost restructuring strategy and improved profitability by +260 bps. • Created the I&R pipeline expanding into new segments and consumption occasions by which increased sales in 600 mio pesos with better margins.

SVELTY, NESTLÉ, CHAMYTO, CHIQUITÍN, CLUB, LA LECHERA, NIDO. +2000 mio MX NPS DIRECT REPORTS: 10 • Drove growth change through innovation in the portfolio. Repositioned SVELTY’s purpose and won +44% value growth and +400bps SOM. • Created the wellbeing platform and launched SVELTY Gastroprotect which achieved 10% SOM in 3 months, won an award at the Top 10 of NESTLÉ’s Worldwide Hit Parade 2009 and became a pillar for the business as well as had +2000 bps better MC than average business

Responsible for the Children Nutrition Driver Global Portfolio (28% of total business) and Zone AMS markets for the total business. DIRECT REPORT: 1 • Defined the global strategy for the Children Nutrition driver and was responsible for Zone AMS as total. As part of the initiatives I deployed the NIDO brand globally and positioned it as #1 in volume for the Children Nutrition Driver representing around 100 mio CHF; as well as created the Global Communication Framework for the CHAMYO brand.

LC1, Indulgence project. • Built new growth drivers in health and indulgence. Launched LC1 surpassing the 100 mio pesos target in Y1 and achieved leadership. Won an EFFIE award.

Hair Care Brand Manager: Infusium 23, MUM and Ammens. Hair Color Brand Manager: Motif, Natural Instincts and Men´s Choice. • Developed and implemented the Strategy for Infusium 23, MUM deodorants and Ammens, and accomplished +38% in value sales for Infusium 23 and +1500 bps profit improvement.

Developed and executed the introductory launch of US Robotics and Palm Brands in Mexico. Effectively massified the usage of PDAs in the country as prime mover and won 70% of SOM. Received the KADOO award for performance.

Excellence Award