Yanyi Huang
Angestellt, Manager CRM strategy & planning, BMW
Beijing, China
Werdegang
Berufserfahrung von Yanyi Huang
Bis heute 13 Jahre und 7 Monate, seit Dez. 2010
Manager CRM strategy & planning
BMW
Lead a strategy consultant team (from Boston Consulting Group) to develop “BMW customer loyalty strategy” and implement the strategy via systematic SOP, training & KPI Lead a cross-functional “business & IT” team (with internal & external resource) as “task force” to improve quality of BMW customer database & “Dealer Management System” (DMS) Build up CRM function and define the standard working processes at BMW dealer network; align the processes & interface with existing functions such as sales, afte
2 Jahre und 2 Monate, Nov. 2008 - Dez. 2010
Product manager
Volkswagen China
Forecast market trend, to define volume strategy and corresponding demand on model supply, technology & equipment, depending on different scenarios of profitability and market share Develop & implement pricing strategy of all Volkswagen imported cars, balancing headquarters’ perspective and China sales company’s interest Market research & competitors analysis
1 Jahr und 5 Monate, Juli 2007 - Nov. 2008
Senior officer sales management
Mercedes Benz China
vehicle allocation & sales support policies
Ausbildung von Yanyi Huang
3 Jahre und 2 Monate, Sep. 2003 - Okt. 2006
Economics/business administration
University of Siegen
Sprachen
Englisch
Fließend
Deutsch
Fließend
Chinesisch
Muttersprache