Vincenz Cavallaro

1) Analysis of customer segments: for prospect and existing customer segments 2) Targeting: calculation of the sales targets by quarter, month, week and day, 3) Plan versus actual reporting: by marketing channels, product platforms and customer segments, 4) Standard and ad-hoc reporting: for Management, Sales, Customer Service, Finance, Reporting and HR in EU, USA and Canada, KPI analysis, spotting sales and product trends, creation, distribution and management of reports 5) Budgeting

Customer care support, team coordination, budgeting, scheduling, customer project coordination

1) Budgeting: Optimizing media use in direct marketing, TV and print advertising, monitoring and controlling advertising budget 2) Reporting: Monitoring and controlling response rates of the different marketing channels, drawing up evaluations and reports to cooperation partners

Marketing, Vertrieb, Kommunikation