Thomas Siddons

Mein Ziel ist es möglichst klimapositiv das Wissen, Können, Netzwerk, die Motivation, und Flexibilität von mir und meinem Freiberufler-Netzwerk mit der Vertrauenswürdigkeit von etablierten Agenturen optimal zu vereinen. Ich biete nativ mehrsprachiges Sales & Marketing mit Fokus auf Nachhaltigkeit und Veganismus, einzeln oder in Teams: unabhängig von Ziel-Sprache & -Ort, "glokalisieren" wir für maximale X-Channel Werbe-Effizienz.

DACH-Marktlaunch & -Expansion der #1 KI-Infrastrukturplattform für Marketing

Teil des IBB-Tochterunternehmens IBB Capital GmbH

Die 1. KI-basierte, ganzheitliche & zirkulär nachhaltige B2B Händehygiene-Plattform - mit Gamification für Auto-Optimierung (MVP-Stage)

Responsibilities (for Regions DACH & LL - also Global inbound): - Senior Sales (New Business Development, Account Management, & Demo/Event Organisation) & - Country Manager / Project Launch (GoToMarket Strategy, PR, Marketing, Market & Competitor Research)

Making Ecology Economical. I set up trade partnerships (100% new business) across the DACH region with companies providing goods & services that are certifiably sustainable, healthy, vegan and/or have a wider positive social impact. I generated approximately 3 deals per day (either a blog entry and/or deal partnership). New clients won include Dr. Bronner, MeinWoody, Gruezi Bag, Amphoria, BUAH, & iaio.

Webinar-Registrierungen (IT-Leiter u. Manager) u. Übersetzungen for DACH Region: Microsoft 365 Security & Compliance and Dynamics ERP/CRM Biz Apps

Established in 1993, BBX helps businesses manage cash flow & gain new customers. Focusing on customer experience using digital credits as settlements for trade transactions, BBX acts as 3rd party record keeper for the trusted BBX Trade Credit. The platform is used by 90k+ businesses the trade credit to settle transactions.

Sales: - set up, align & optimise sales & marketing operations - training: BASHO, objection handling, value wedging, & solution-tailored power messaging - grow, develop & incentivise global solution (i.e. ITSM) and services (i.e. app developers) partner ecosystem Marketing: - direct: email, Pay-Per-Click, social media, branding, podcasts & radio ads - channel: spearhead freemium strategy, heat mapping, A/B Testing & channel marketing

Responsibilities (for Manged Testing, Consulting, and Training - on-site/remote) include: - Sales: develop new & optimise existing business development, account management, and sales strategy practices; assist with RFPs/RFIs; qualify & scope opportunities via tech demos; drive team performance through new sales process - Marketing: develop & manage marketing strategy, incl. geodemographic targeting through PPC, social media, and e-mail marketing campaigns

Responsibilities: full cycle sales responsibility - vertical-agnostic & SME/LE Zero budget marketing: LinkedIn, Twitter & e-mail; case studies; solely create, translate & proofread GER/FR content & comms Results: 10X pipeline, 20%+/- of opps closed, in new territories (IT services, manufacturing, mobile payments, sponsorship & software testing)

Sell ECMS ProjectWise, incl. subscription and perpetual licenses, training, and consulting (total:€340k closed @ 130% of target - biggest deal €75k) to heads of department and CXOs: - develop and forecast 8X pipeline through three €30k ARR opps weekly - lisaise with senior staff (internal, partner, and prospect/client) - co-ordinate complex, high-profile RFI/RFPs with legal & finance departments - create and manage brand and territory plans - host and co-present web demos - attend conferences

Managing the whole sales cycle, I successully sold the world's leading SuccessFactors HR software suite to UKI companies with an annual turnover of up to €1.2bn, within the industry verticals Engineering, Construction, Operations, Healthcare and Life Sciences. I was able to lead the team in terms of work rate and business closed, by working very closely with channel partners and my team.

Optimize search & display campaigns through bid/budget negotiations, exceeding KPIs: 35 calls / 2.5 hrs talktime daily & 1 contact per 500 client book of business per quarter; no. of accounts optimized: 180+ per quarter, including min. 2 daily campaign optimisations and a range of 35+ financial and content targets, generating a revenue increase of €0,5m per quarter (totalling @ €2,5m approx.): PPC, export campaigns, remarketing, conversion optimization, bidding adjustments, solution and SPIN-selling.

I continuously exceeded a minimum 30 calls per day / 10 hours talk-time & 6 executive appointments per week, created a 5X pipeline, through 2 new opps per week (€40k each) - details of pipeline targets and attainment upon request. I also led the team in terms of work rate (averaging 120%), and the second new team member of six to sell any licences (TCV €30k), made possible only by persistent negotiation and a strategic approach

German & French secondary school classroom teaching - withdrawn, due to strong private tuition preference in education

Local News Reporting (i.e. via vox pops), Travel Writing, Shorthand, Editing, Interview Transcriptions, Current Affairs Writing