Stefano Barbuto

Successfully increased digital business through proprietary global e-commerce platforms and local omnichannel flows in interaction with physical stores. Held full P&L responsibility with a focus on top-line growth, margins, and customer management KPIs.

As the eCommerce Manager at Boggi Milano, I launched and led the digital channel in 2010, joining a fast-developing eCommerce business to drive customer experience and sales growth through online merchandising, web analytics, and content management. I built a team from scratch and worked on an Omnichannel strategy based on various flows, such as Click & Collect, e-Reservation, Order in Store, and Personalization, to enhance the customer proposition across the eCommerce-Retail presence.

I was responsible for developing marketing and advertising strategies for all of the company's European websites. This involved analyzing market requirements and business objectives, as well as monitoring and analyzing online performance statistics and reports. In addition, I managed and coordinated the e-commerce section called Feel@Home, which included database management, pricing, and advertising. I also oversaw search engine optimization (SEO) and search engine marketing (SEM) activities