Robert Martinez Najera

• Design project outreach strategy for Educational initiatives in Latin America. • Initiate and promote a pilot launch in Latin American countries, creating awareness of our organisation in target communities and attracting educational social projects.

• In charge of development and execution of sales strategies for Start-Ups & Enterprise clients within Western Europe with focus on the DACH region. • Aiming to disrupt & innovate Digital Transformation within the software industry with our state of the art agile testing solutions.

• Strategic business partner and part of the leadership team that develops Marketing Communication strategies that contribute to market growth of the DACH region. • Implement ROI-focused marketing strategies across areas including Online & Offline Product Launch Campaigns, Retailer Promotions, Brand Awareness, Influencer Marketing Management, PR-led third-party validation and Reputation Management.

• Lead a team of 20 within 3 shops for one of Europe´s leading fashion producers of menswear (JACK & JONES) with stores in more than 38 countries. • Responsible to plan, develop, execute and evaluate Retail KPI´s, Visual Merchandising and Product Marketing operations that increased sales figures by 25% in the first 6 months. • Improve digital strategy for social media as well as the creation of events for customers and internal teams.

• Sales, Organization & Implementation of Product Launches for corporate customers. • Cross functional interaction with Corporate Sales, Marketing & Partner Management teams in 10 different countries in Europe and Latin America. • Performance analysis & Re-activation initiatives to boost product engagement.

• Lead sales meetings and Trade shows events for Running/Tennis products for over 2,000 sales executives. • Creation of product range for over 20+ European countries & introduced a harmonized price structure for over 600 articles including forecast planning based on market performance analysis. • Working within the Product Marketing team in BU Training/Speed Creation Sportswear for Account Exclusives Apparel & supporting EKA like JD and SDI in North Europe (UK).

• The “Urban Mobility” Project included ideation, concept development, design thinking, business & marketing management. • In charge of the market research, offline & online marketing and communication campaigns needed for the launch of the final prototype on a global scale.

• In charge of community manager responsibilities within online social communities & digital media including ideation and development of content for marketing campaigns. • Successful attraction of new market segments, supporting market research expansion. • Leading personal in the respective area and being in charge of the internal communication of the department. • Creation of business partnerships with governmental institutions.

Successfully completed 480 hours of social work including administrative tasks, project assistant activities and environmental actions related to the preservation of flora and fauna.

• Directed business activities, including sales, dealing with suppliers, online & offline event management, PR, employee hiring and training. • Maintained an innovative approach to manage up to 20 employees within the event management agency. • Successfully managed a 200-person capacity bar, generating teamwork and improving customer service at an individual level.

• Support day-to-day management of hotel and its staff with commercial accountability for organizing and directing all hotel services. • Responsible for the front office, reservations and event planning. • Development of marketing campaigns and sales strategies.

Concept development, innovation process, design thinking, marketing and business management.