Ralitsa Kirova
Angestellt, CXI and Product & Innovation Insight Manager at Hilti HQ, Hilti AG
Schaan, Liechtenstein
Werdegang
Berufserfahrung von Ralitsa Kirova
Bis heute 2 Jahre und 7 Monate, seit Dez. 2021
CXI and Product & Innovation Insight Manager at Hilti HQ
Hilti AG3 Jahre und 3 Monate, Okt. 2016 - Dez. 2019
Marketing & Sales Career Starter
Hilti Schweiz AG
5 Monate, Feb. 2014 - Juni 2014
Business Development Consultant (within University of Lugano)
Yamamay- Iticom S.p.A.
- Committed to the measurement and evaluation of international expansion opportunities. My tasks included consumer knowledge, market segmentation, targeting, pricing and competitive analysis. - Delivered a marketing strategy where I highlighted the main advantages (market growth) and disadvantages (consumer behavior, time to market and logistics) of the expansion.
3 Jahre und 4 Monate, Juni 2010 - Sep. 2013
Store Manager
Kris Line Ltd. Retail Company
- Managed a staff of 5 people, focusing on their motivation and performance to provide the highest service quality to the customer. - Established strategic objectives and execution plan in the short and medium term. - Achieved +20% growth in sales, -28% returned products, increased awareness and customer satisfaction.
Ausbildung von Ralitsa Kirova
2 Jahre und 10 Monate, Sep. 2012 - Juni 2015
Marketing
Università della Svizzera Italiana, Lugano
Thesis (ongoing): “Destination Asia: a Marketing Framework for Online Travel Agencies”. Main Subjects: Consumer Behavior, Marketing Research, Digital Marketing, Branding and Advertisement, International Marketing, Marketing Strategy, Service Marketing, Decision Making.
2006 - 2010
Psychology
St. Cyril and St. Methodius University of Veliko Turnovo
Main focus on consumer behavior, social and ogranizational psychology and cognitive psychology.
Sprachen
Englisch
Fließend
Italienisch
Fließend
Deutsch
Gut
Russisch
Grundlagen
Bulgarian
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