Patric Harb

Leading all Marketing and Communications activities for Kuwait and the Middle East for all of KGL Holding’s companies. This includes all advertising and marketing campaigns, Corporate Communication (Internal and External), Media Relations, Employee Engagement, Event Management, Corporate Social Responsibility…

Leading a team across all account requirements for several clients, primarily Boubyan Bank one of the country’s leading Islamic banks, Kuwait Foundation for the Advancement of Science (KFAS) a private non-profit organization dedicated to supporting the progress and advancement of science and technology in Kuwait, KIPCO – a group comprising over 60 companies and employs over 12,000 people in 24 countries, along working on new business opportunities.

Establishing own agency. Defining, developing & implementing integrated marketing, advertising & branding programs with responsibility for media relations, social media management, production, events & exhibitions... Clients include: Coca Cola, Ford, Skin Address (Medical Products), MAS International, Al Tamimi & Company (Legal Services), International Business Center, Safat Dhiyafa Co (Restaurants: Don Mario’s, Shrimpy, Al Sanawbar, Afendim), IBIS Hotel and Salhia Real Estate Company

Leading the entire Social Media Management Department. Assuming majority of accountability & responsibilities previously held by the CEO. •Leading the development & implementation of all social media content, including creative development for all our clients. •Personally handling major clients, such as US Embassy in Kuwait, Ministry of Information, Kuwait International Bank, & Kuwait Expo Milano 2015. •Overseeing the work of all social media clients, such as IKEA, Samsung, & other local businesses.

Heading a team responsible for a number of clients mainly X-Cite by Alghanim Electronics the country’s largest big box & express format electronics retail business with an annual turnover of US$600m. Managing other accounts across a range of sectors such as FMCG brands & telecoms X-Cite projects: Launch events for Philips Jamie Oliver Home Cooker, Call of Duty:Ghosts, Battlefield4, FIFA14 Clients: Gulf Trading & Refrigerating Company (Mars & Kraft Foods, Colgate Palmolive), Mauboussin Jewellery & Nokia

Senior Manager responsible for managing a number of high profile accounts in the region, leading a large team across all account requirements. Establishing the needs of the client and preparing comprehensive plans to support their objectives. Clients including: National Bank of Kuwait, Wataniya Airways, National Investment Company, Nokia, Telfoni, Capital Standards and Marina Thai Achievements: Receiving Dubai Lynx Bronze Award for a Wataniya Airways TV Commercial

Portfolio management for a number of accounts from diverse industries, with full responsibility for developing marketing strategies & planning to support the achievement of wider business objectives including account administration, budget & financial management. Understanding clients’ needs & subsequently prepare proposals for presentation. Clients including: The Bank of Kuwait and the Middle East, Porsche Center Kuwait, Al Yasra Fashion (Kenzo, Jimmy Choo and MaxMara) and On-Time (Designer Watches)

All aspects of client account administration & management including budget forecasting & control. Formulating & executing innovative marketing strategies & preparing proposals for clients. Clients including: All Mulla Group (Auto Sales, Engineering, Electronics, Office Automation, Office Supplies, Cleaning, Travel Services), Nathan’s Famous, Kuwait Tourism Services Company, Beauty Woman OBAGI, i2 (Telecoms) & Injazzat (Real Estate) Managing the launch of the 2008 Mitsubishi Pajero, Lancer EX & Outlander

Undertaking consumer and marketing research, storyboard testing, post-ad evaluation & consumer promotions to generate comprehensive data, to support the creation of successful marketing & advertising strategies. Liaising closely with clients to understand their requirements, and prepare proposals & presentations. Collaborate with the Client Service Department, to create new strategies across their range of accounts. Clients include: Pepsi, Diageo, Dewar’s, Henkel, Fromageries Bel, Altadis, Neverland & BHV

Responsible for undertaking the full range of research activities, while developing and maintaining positive working relationships with potential clients and new accounts. Preparing questionnaires, carrying out in-depth interviews and analysing results. Creating SPSS files, carrying out data entry and tabulation and preparing final reports and recommendations. Clients including: • Uncle Ben’s, McVities and Western Union