Nina Botelho
Bis 2023, Head of Global Performance, Influencer Marketing & New Channels, Anyfin
Berlin, Deutschland
Über mich
360° Growth Marketing Enthusiast with 15+ years of experience leading full spectrum of product, marketing, and operations management across a broad range of international markets. Throughout my career, I have developed a stellar track record of identifying and growing B2C and B2B opportunities, with substantial experience building and leading high-performing teams to exceed company goals. My expertise lies in communicating marketing operations, leading major projects from inception to completion, enhancing marketing and operational efficiency. As a detail-oriented individual with a passion for excellence, I am focused on building and running successful marketing campaigns, optimizing ROI and Customer Lifetime Value.
Werdegang
Berufserfahrung von Nina Botelho
1 Jahr und 3 Monate, Mai 2022 - Juli 2023
Head of Global Performance, Influencer Marketing & New Channels
Anyfin1 Jahr und 6 Monate, Okt. 2020 - März 2022
Team Lead Market Operations
Media Elements GmbH (former Freenet Digital GmbH)
Responsible for two main MEG business units: - ME Digital GmbH operations (+20 markets across the globe), including: expansion strategy, new markets & services launch, country management & operations optimization with P&L - ReachHero (influencer marketing platform): team lead Campaigning Team, liaise with external partners (technical providers, Talent Agencies and Brands), product team (new feature requests, user experience improvement, Reporting & Performance Tracking, operations optimization)
2 Jahre und 9 Monate, Jan. 2018 - Sep. 2020
Head of Commercial Countries - RoW
freenet digital GmbH
3 Jahre und 6 Monate, Juli 2015 - Dez. 2018
Executive Director - Commercial Countries
freenet digital GmbH
1 Jahr und 3 Monate, Mai 2014 - Juli 2015
Director Marketing Operations
freenet Digital Gmbh
6 Jahre und 11 Monate, Juli 2007 - Mai 2014
Associate Director Operations South Europe
Fox Mobile Group
Main responsabilities include: - P&L responsibility for Iberia; Responsible for Offline (TV and Print) and Online Channels (Web and Mobile); Marketing (Media Buying, Campaign Planning and Optimization); Sales (Liaise with carriers, content partners and regulatory organizations); Product (Market Research, development of specific products and services for the Iberian market, cross-selling and Pricing); Identify Strategic Cooperations and On-Portal Deals
1 Jahr und 8 Monate, Nov. 2005 - Juni 2007
Country Manager Portugal
JAMBA
4 Jahre, Nov. 2001 - Okt. 2005
Brand Director
SKA Brand Developmemt
Account Director in SKA Brand Development, former TBWA Porto, a brand consultancy agency. Team leader, responsible for the Account Planning and Account Handling department. Main responsibilities include: Market Research (research, market analysis and brand and image diagnosis); Develop and Implement brand strategies for Agency clients; Develop and Coordinate Sponsoring and Corporate Identity Projects; Coordinate Media Planning activities; New Business Development.
2 Jahre und 1 Monat, Okt. 1999 - Okt. 2001
Account Executive
TBWA Portugal
• Account Handling and Account Planning • Manage the connection between Tequila/TBWA Portugal and worldwide network (research for global pitches, press releases for Tequila Worldwide, organize the Tequila Worldwide Annual Meeting in Lisbon). - Main accounts: Pizza Hut, Kentucky Fried Chicken (KFC), Banco Bilbao Vizcaya Argentaria (Retail Banking), Portugal Telecom, Volvo Cars, Galp Energia (Major energy (oil and natural gas) provider in Portugal) and Sagres (Major Beer brand in Portugal).
Ausbildung von Nina Botelho
2003 - 2004
MBA
Universidade Católica Portuguesa
Marketing
1998 - 1999
International Management
Universitat de Vic - Spain
1994 - 1999
Economics
Universidade do Minho - Portugal
Sprachen
Englisch
Fließend
Spanisch
Fließend
Portugiesisch
Muttersprache
Französisch
Grundlagen
Deutsch
Gut
Catalan
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