Dr. Nils Daecke
Angestellt, Corporate Vice President Digital Business Development, Henkel AG & Co. KGaA
Düsseldorf, Deutschland
Werdegang
Berufserfahrung von Nils Daecke
Bis heute 3 Monate, seit Apr. 2024
Corporate Vice President Digital Business Development
Henkel AG & Co. KGaADeveloping transformational and disruptive digital business models
3 Jahre und 9 Monate, Juli 2020 - März 2024
Digital Information Officer (DIO) – Beauty Care & Corporate VP
Henkel AG & Co. KGaA
Member of the executive committee and leadership team of Henkel dx, the Digital Business and IT unit at Henkel. Global responsibility for Henkel Beauty Care’s IT portfolio, budget and the digital transformation. Overseeing all end-to-end digital processes & projects and applications for R&D, Master Data, Manufacturing, Supply Chain, Sales Excellence, Marketing, Customer Service and Data & Analytics. Additional responsibility for M&A IT due diligences and post-merger integration.
1 Jahr und 11 Monate, Aug. 2018 - Juni 2020
VP Digital Marketing Int., Retail & Professional, Head of Content Production
Henkel AG & Co. KGaAMember of the Global Marketing Leadership Team Continued global responsibility for the Henkel Beauty Care digital marketing activities across Retail & Salon businesses. Increased focus on talkable campaigns and digital sustainability communication. Built an inhouse social media agency covering all content strategy, creation, production activities for Retail & Professional including global influencer and community management activities with high brand & consumer proximity.
2 Jahre und 7 Monate, Jan. 2016 - Juli 2018
VP Digital Marketing International, Head of Venture Capital and IoT/Beauty Tech
Henkel AG & Co. KGaAContinued global responsibility for the Henkel Beauty Care digital marketing activities across Retail & Salon businesses. Definition & execution of digital touchpoint strategies for the masterbands (e.g., Schwarzkopf, got2b, Syoss). Established joint business plans with strategic partners such as Google and Facebook. Additionally heading the newly established Corporate Venture Capital (CVC) activities of the Beauty Care business including start-up screening, selection, cooperations and portfolio building
2 Jahre und 4 Monate, Sep. 2013 - Dez. 2015
Corporate Vice President Digital Marketing International, Retail & Professional
Henkel AG & Co. KGaAResponsibility for the international digital marketing strategy and execution across all Beauty Care categories and brands in Retail (Hair, Body, Skin, Oral) & Professional (Salon) Business. Responsible for global brand websites, SEO, apps, social media channels, e-commerce content Appointed to chair of Henkel's Digital Steering Group (across Henkel's 3 business units and functions)
1 Jahr, Sep. 2012 - Aug. 2013
Corporate Vice President Business Development and M&A
Henkel AG & Co. KGaA / Beauty Care
Global responsibility for the Henkel Beauty Care strategy, M&A activities and growth portfolio management. • Lead multiple due diligences for international targets • Acquisitions successfully negotiated, closed and integrated • Defined value driver strategy for brands, customers and regions • Developed sustainable portfolio strategy in close alignment with Beauty Care board member
3 Jahre, Sep. 2009 - Aug. 2012
Corporate Vice President International Marketing Hair Care
Henkel AG & Co. KGaAGlobal lead for Henkel’s global Hair Care business with full P&L responsibility. Full brand ownership of global mega brands Schwarzkopf Gliss, Schauma, Syoss & local brands. Achievements include: • 5 consecutive years of double digit hair care category growth fueled by all three mega brands • Grew Henkel’s Hair Care market share to all-time-high and strong No3 in Europe, significantly expanded emerging market share to > 50% (driven by China, CIS, CEE, MEA, Latin America)
1 Jahr und 8 Monate, Jan. 2008 - Aug. 2009
Marketing Director International Hair Care
Henkel AG & Co. KGaAResponsible for Henkel Beauty Care’s global Hair Care business with full P&L responsibility. Together with my international team responsible for the global innovation pipeline, concept & product development, brand positioning, marketing mix, communication development, portfolio Management, country steering for the global mega brands Schwarzkopf Gliss, Schauma, Syoss & local brands Launch of new hair brand SYOSS (Professional Performance) from scratch in > 30 countries
10 Jahre und 5 Monate, Aug. 1997 - Dez. 2007
Project Leader
The Boston Consulting Group (BCG)
trategy consultant and Project Leader with more than 20 client projects worldwide with focus on FMCG, durable branded goods, retail & media Topic expertise: Brand management, marketing/advertising efficiency, growth strategies Core member of BCG’s worldwide Consumer Practice and Marketing, Sales & Branding Practice, BCG’s recruiting team University lectures in marketing, Publications on marketing efficiency
2 Jahre und 8 Monate, Mai 2001 - Dez. 2003
Strategic Advisor and co-owner
Panthertainment GmbH
Headed strategy and partner acquisition for Panthertainment. Significant contribution to sales growth and portfolio expansion. Agency with two business fields: 1. Marketing agency focused on street promotion with focus on the young target group; Direct promotion campaigns for leading consumer goods / media companies 2. Model booking agency with focus on People of Color (POC) for film and advertising/fashion shoots. Purpose to increase diversity in German film and advertising productions from stereotypes
3 Jahre und 5 Monate, Aug. 1999 - Dez. 2002
Wissenschaftlicher Mitarbeiter
WHU - Otto Beisheim School of Management
Academic researcher at the Kühne Competence Center for Logistics Management Research projects in the field of supply chain management and supply chain controlling e.g., Siemens, BASF, Zeiss Academic lecturer, coordination of student thesis projects
1 Jahr und 5 Monate, Dez. 1999 - Apr. 2001
CEO
Pick Up Point GmbH (start-up)
E-Commerce logistics service provider. Distribution of e-commerce parcels via gas stations, solving key consumer pain point of not being at home to receive deliveries and limited opening hours of postal offices. Successful exit: Trade sale to Aral (BP), Germany’s leading gas station network
4 Monate, Jan. 1995 - Apr. 1995
Brand Management Praktikant
Procter & Gamble
Responsibility for 2 product lines (Ellen Betrix Body Care and Hand Care)
2 Monate, Sep. 1994 - Okt. 1994
Praktikant
Deutsche Bank
Customer consultation & service, private wealth management
3 Monate, Aug. 1993 - Okt. 1993
Brand Management Praktikant
Lindt & Sprüngli
Marketing, product management, market research, customer service center
Ausbildung von Nils Daecke
1 Monat, Apr. 2015 - Apr. 2015
Executive Education
Harvard Business School
Attended HBS “Leadership Forum” (Prof. Jim Dowd, Prof. Ranjay Gulati, Prof. John Kotter)
1 Monat, März 2011 - März 2011
Executive Education
Harvard Business School
Leading Organizational Change and Renewal Program Management & leadership education (Prof. Michael Tushman, Prof. Charles O'Reilly)
1 Monat, Okt. 2009 - Okt. 2009
Business Administration
Thunderbird School of Global Management
Strategic Management & Leadership Program in cooperation with Henkel
3 Jahre und 7 Monate, Aug. 1999 - Feb. 2003
Betriebswirtschaftslehre
WHU – Otto Beisheim School of Management
Doctoral dissertationon “Management of Supply Chain Relationships" (“Akteursbasierte Führung von Supply Chain-Beziehungen”) Academic advisor: Prof. Dr. Dr. h.c. Jürgen Weber
5 Monate, Aug. 1995 - Dez. 1995
Business Administration
Pennsylvania State University
Participation in MBA program, IAS scholarship by DAAD
2 Jahre und 6 Monate, Okt. 1994 - März 1997
Betriebswirtschaftslehre
Universität zu Köln
Majors: Marketing, Organization Management, Business Psychology Worked as Research Assistant at Department of Organization Theories (Prof. Dr. Erich Frese)
1 Jahr und 10 Monate, Okt. 1992 - Juli 1994
Betriebswirtschaftslehre
RWTH Aachen
Undergrad studies in Business Administration ("Grundstudium")
Sprachen
Deutsch
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Englisch
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Spanisch
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Französisch
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