Nantaara Jafri

Spearheaded the creation and development of a global youth network for the Caribbean Media Exchange (CMEx), a nonprofit organization dedicated to sustainable tourism in the Caribbean.The organization works with media, the tourism industry and local communities to promote sustainable tourism throughout the Caribbean. Developed youth-engagement programs for a major sustainable tourism initiative for NYU practicum under the direction of Professor Robert Noltenmeier and CMEx President Bevan Springer.

Assisted in developing and managing digital strategy and marketing campaigns for New York's 2.5 million AARP members. Managed and created engaging communication efforts, including media relations, advertising, and special events for messages around state and federal advocacy, Social Security, Medicare, Drive to End Hunger, and AARP’s Driver Safety. Monitored brand consistency as it related to social media, online communications, special events, member communications, and publications.

Developed online presence through blogging and Facebook. Conducted industry and competitor research to create communications strategy. Liaised with public relations agency (Jessica Trent PR). Created inspiration and mood boards using Photoshop. Co-produced New York Fashion Week events.

.Prepared and organized sample requests to major publications and stylists.Conducted industry research using CisionPoint and Fashion GPS. Monitored press coverage and compiled clippings for account executives. Hosted VIP events for celebrities and industry influencers. Clients included: Hugo Boss, Lanvin, Longchamp, Mike Gonzales, Joie, Current/ Elliott, Brian Atwood

Developed and maintained press library and database. Liaised with internal departments and the design team. Assisted in conceptualizing and styling photo shoots. Produced copy for seasonal look book and PR purposes. Organized sample requests and send outs.

Public Relations Writing I and II, Crisis Communications, Media Relations, PR Ethics and Regulations, Theory of PR and Communication, Critical Business Skills, Strategic Communication, Social Media: Objectives, Strategies and Tactics, Public Relations Consulting

Consumer Behavior, Financial Accounting, Managerial Accounting, International Marketing, Principles of Marketing, Advertising & Promotions Minor in Psychlogy