Nagarjun Subbarao

• Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns • Researching industry and vertical trends and provide recommendations to the SEA Manager. • Increased leads by 300% during a 6-month period through PPC campaigns in UK, US and online marketing strategies. • Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation. • Increased the CTR by 46% and reduced CPA by 27% YoY in UK, US and COM.

• Implementing, tracking, analyzing and optimizing Mid-Tier Paid Search campaigns • Research industry and vertical trends and provide recommendations to the SEA Manager. • Increased ROI by 38% and improved CTR by 17% in my first 12 months. • Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation.

• Derived Test Scenarios, Documented Test Cases and collected test data for Functional Testing • Proactively updated Traceability Matrix Document • Had a 94% bug detection rate which was the highest amongst my peers • Performed Data driven testing, Database Testing, Sanity Testing, Regression Testing on builds. • Automatized the collection of Test Data which was highly appreciated and adopted onsite by Client. • Tracked changes, logged defects on IBM Lotus Notes.

Business Policy & Strategy, International Marketing, International Finance, Sales Management, Technology & Change Management

Sport Marketing Mgmt, Financial Mgmt. Applications to Sport , Sports Sponsorship, Sports Management Issues , Crafting Unique Sports Events

Electronics and Communication