Mohammed Shehata

- Mentoring a team of two global product managers for medical devices and skincare. - Leading product managers supervise the product development process from beginning to end. - Strategic planning of product portfolio. - Overseeing the evaluation of end-user needs and product requirements to align them to the product life cycle. - Coordinating with the development, marketing, and senior management teams. - A key point of contact for the strategic suppliers.

- Management of the product portfolio, including launch activities. - Product life cycle management on a global level. - Identification of new product ideas within the product group through gap analysis. - Execution of market research, competitor analysis, monitoring of market development, and preparation of business plans. - Guiding the sales teams to ensure they are well-equipped on both the scientific and communication levels. - Active and sustainable KOL management. - Working in cross-functional teams.

-Responsible for local marketing departments in Western & Southern Europe, Latin America, Asia Pacific, Middle East & Africa -Planning and reviewing of local marketing budgets & activities -Alignment of the local marketing plans with the global marketing strategy -Supporting the execution of marketing plans locally -Ensuring consistent implementation of Fronius brand strategy -Defining & monitoring of KPIs for local marketing departments -Recruitment of local marketing specialists