Michael Smith

Partner / Gesellschafter, Chief Marketing Officer, Tyngu

New York City, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Social Media Analytics
Social Media Marketing
FMCG (Fast Moving Consumer Goods)
Marketing
Global Brand Management
Personal Care & Hair Care (4+ years)
product development
marketing campaign development and execution
working with multi-cultural teams
budget management
POS (Point of Sale)
social media marketing
Food&Beverages Start-up
Master Degree in Business Economics
Major in Marketing
strong language skills
passionate team player

Werdegang

Berufserfahrung von Michael Smith

  • Bis heute 9 Jahre und 9 Monate, seit Sep. 2014

    Chief Marketing Officer

    Tyngu

  • Bis heute 11 Jahre und 5 Monate, seit Jan. 2013

    Marketing Director

    Soshio

  • Bis heute 11 Jahre und 6 Monate, seit Dez. 2012

    Marketing Director

    Soshio Inc.

    Marketing Director for a China focused Social Media Analytics company that provides consumer insights by analyzing Chinese conversations across major Chinese Social Networks.

  • 2 Jahre und 9 Monate, Jan. 2010 - Sep. 2012

    Global Brand Manager

    Avon

    Global Brand Manager for the leading hair care brand of the company.

  • 2 Jahre und 10 Monate, Dez. 2009 - Sep. 2012

    Global Brand Manager Hair Care

    Avon Products

  • 1 Jahr und 6 Monate, Juli 2008 - Dez. 2009

    Associate Brand Manager Hair Care

    Avon Products, New York

  • 2 Jahre und 1 Monat, März 2006 - März 2008

    Junior Brand Manager Dove

    Unilever Schweiz

    -Develop and execute local Dove marketing campaign concepts for new skin care launches while working closely with European cross-functional teams including budget tracking. - Manage internet communication and home page content - Plan and manage new POS concepts and activities

  • 1 Jahr und 3 Monate, Jan. 2005 - März 2006

    Responsible for Marketing and Communications

    Squeeze Ltd. (Start-Up)

    • Created a marketing strategy and communication concept for a start-up company, with an innovative product mix new to Switzerland. • Involved in product and concept development, creating radio advertisements, liaising with various distributors and executing promotional events.

  • 3 Monate, Juli 2004 - Sep. 2004

    Marketing Assistant

    IBM Switzerland

    • Analyzed IBM marketing methods and developed an interactive information tool for IBM business partners.

Ausbildung von Michael Smith

  • 2002 - 2005

    Business Economics

    St.Gallen (HSG)

    Marketing Business in Asia

  • 2000 - 2002

    Business Economics

    University of Zurich

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Muttersprache

  • Spanisch

    Gut

  • Französisch

    Gut

Interessen

PROFESSIONAL; marketing
international teams
global concepts
new medias
innovative projects and ideas
guerilla marketing
internet marketing
NGO marketing
NGO organizations PRIVATE; Backpack traveling
learning languages
music of any kind
dancing
cross country hiking
snowboarding
organizing social events with friends and class re-unions
last but not least having a summer BBQ with friends in a park next to the lake of Zurich!

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