Martyna Jurczyk

Responsible for efficient communication product launch campaigns for Kia in Europe. Support Marketing activities of Kia’s distributors in 28 European markets by developing and implementing Brand and Advertising related standards, strategies, activities and providing support communication materials. Managing creative development and production of classical media campaigns and support on digital campaigns. Created & implemented multiple brand & advertising guidelines. Managing campaign localisation process.

Support marketing activities of Kia European distributors with Pan-European communication materials. Full responsibility for development and production of product photography, brochures, OOH, POS materials, European Motor shows promotional assets. Event management. Implementation of Kia’s European online marketing platform for communication assets and imageryy. Fleet, re-marketing and after sales campaigns with effective advertising (off and online).

Responsible for communication activities support across the Regional Business Unit for Nissan Motor Company: Poland, Czech Republic, Hungary, Slovakia. Development and coordination of central advertising campaigns adaptations with support of local agencies (media, creative, research). Tactical/retail advertising: support sales with effective campaigns and activities. Event and sponsorship management. Media management: defined and developed local media plans in conjunction with media agency.

Responsible for passenger car segment product management for the Regional Business Unit. Product portfolio management process by defining product, price positioning and lifecycle actions. Budget management: co-development of product campaigns and incentive schemes. Product launch cooperation in line with global brand strategy: market and customer demand analysis, volume/stock definition, supervision of all departments activities, issue launch guide, support PR events and product trainings.