Marta Komanska
Angestellt, Marketing Director, Marquard Media Polska
Warsaw, Polen
Werdegang
Berufserfahrung von Marta Komanska
Bis heute 7 Jahre und 10 Monate, seit Sep. 2016
Marketing Director
Marquard Media Polska
• Nurturing and growing market shares for portfolio of brands: Playboy, Cosmopolitan, Harper's Bazaar, Esquire, CKM, Joy, HotModa, Shape, Ach! Na zdrowie and online services (branded and horizontal), • Leading 5 project specialists. • Developing brands positioning, monitor, review to reflect market dynamics and consumer trends, which led to increased numbers of copies sold and broaden use of social influencers marketing. • Redesigned marketing spends structure that reduced 75% of marketing budget.
• Was pivotal in the formation and preparation of 3-years global marketing programs & CI for the European Region. • Designed, coordinated and produced conferences for thousand of the European Region Distributors. • Introduced communication platforms that have increased recruitment of distribution partner by a very considerable number resulting in average growth of 20% in 10 key countries.
2 Jahre und 1 Monat, Dez. 2012 - Dez. 2014
Head of Promotion Manager
Sephora
• Maximized brands' communication activities and effectiveness of campaigns, ensuring that global strategy is adhered to.
5 Jahre und 3 Monate, Sep. 2007 - Nov. 2012
Managing Director
MartaCabo & Kimska
• Created and launched a new modern fashion jewellery brand MartaCabo, named “one of the leading brands on the market” by the Elle Magazine in 2009. Production, business development, media relations, events, PR, barter cooperation. Managed operations and expanded the distribution network from 2 to over 60 POS in Poland, the Netherlands, Belgium.
5 Jahre und 11 Monate, Nov. 2001 - Sep. 2007
Brand Director. Head of Marketing Communications
Orange Communications SA• Budget management of over 10 mio Euro. • Exceeded all brand’s KPIs , among them brand awareness and first purchase intentions. • Agencies' management and control for continuous improvement of marketing measures. • Actively supported sales through regular events in cooperation with sales and customer care departments. • Successfully completed the process of integration of the Orange Brand into the Slovak market.
2 Jahre und 4 Monate, Juli 1999 - Okt. 2001
Head of Promotion (Sales & Merchandising)
Procter & Gamble
• Achieved over 20% YTY growth in sales through targeted consumer and wholesaler promotions. Reduced general marketing costs by 20% by introducing merchandising standards across 5 countries.
4 Jahre und 5 Monate, Feb. 1995 - Juni 1999
Marketing Materials Manager
Coty Eastern Europe
• Invented and applied holograms as a trademark protection means to reduce the grey market for cosmetics in Eastern European countries by 20% • Managed European production of marketing and merchandising tools.
Ausbildung von Marta Komanska
- Bis heute
Business Psychology
Akademia Leona Koźmińskiego
- Bis heute
Public Relations
London School of PR
Printing and media technology
Warsaw University of Technology
Sprachen
Polnisch
Muttersprache
Englisch
Fließend
Italienisch
Grundlagen
Deutsch
Grundlagen