Marco Fontana

Project management for new Customer Relationship Managesent (CRM) system and Market transparency. Define coherent customer/competitor information, maintain methodology and process. Define/measure strategic marketing KPIs (efficacy of marketing tactics). Harmonising the process lead by several Sysmex Europe functions. Reinforce effectiveness of internal communication.

Product Portfolio management, market research, develop conceptual design of new products, business plans, marketing strategies, product positioning and pricing. Plan and roll-out international product launches. Identifying and implementing business opportunities. Monitoring and analysing market needs, product requirements and the competition strategies and actions. Promotional plans and concepts. Close communication with different departments, affiliates and partners.

Leading and managing a team of 20 people (2 Product Managers, 15 Product Specialists, 1 Marketing Logistic Coordinator and 2 Secretaries). Optimize sales support organization, develop market strategies, product portfolio management, new business opportunity evaluation & development, marketing & promotional acivities planning and implementation, KOL relation, close collaboration with the scientific marketing manager and the Lab automation department, pricing, budgeting, reporting, leading special projects.

Product portfolio management, develop market strategy and sales support organisation, Marekting reference person for the sales/application product specialists, tender support, sales support, promotional activity planning, customer support, budgeting, reporting. Team member of a Bayer S.p.A. interdivisional project focus on analysis and measurement of core processes.

Product portfolio management, budgeting, reporting, sales support, promotional activity organization, planning activity of a group of 7 Product Specialists, customer support.

customer support, sales support.

Molecular Biology, Genetics, Immunology, Enzimology, Research Laboratory techniques, DNA and Protein purification, Western and Southern Blot, Monoclonal Antiobodies production and Characterisation

Research Thesis: "Production and characterization of monoclonal mouse antibodies versus chemically methylated human haemoglobin ". Skills on Molecular Biology, Genetics, Immunology, Enzymology, Research Laboratory techniques.