Kirsty Kuijpers

Als freiberufliche Marktforschungsexpertin unterstütze ich interne Marktforschungsteams mit Projektmanagement und Analysetätigkeiten

Responsible for leading the UK consumer insight programme, such as the initiation and management of brand, category and segmentation studies, Sony's own retail re-positioning and a new multi-faceted shopper insight project, on-going national Consumer Panel and online ‘buzz’ tracker. These insights drove brand & media planning, POS messaging and delivery, retailer co-operation strategies, and identified new propositions and category opportunities

Worked closely with global Communication, Category and Product Managers, using market, shopper and consumer insights to influence strategic decisions. E.g. led the Global Brand Positioning research for adidas and Reebok, aiding Integration and Strategy decisions; managed the Future Trends Project informing the 5 year SBP. Covered all categories, key focuses: Youth/Kids, Women, Training, Running, Football, Lifestyle. Presented to groups of 100+, and led strategic discussions with Senior Management, incl. CEO

Eigenständige Verantwortung für die Betreuung und Beratung verschiedener IT/Telekom Großkunden, wie Orange (Communications) und SAP. Leitete qualitativen und quantitativen, nationalen und internationalen Projekten, u.a. Brand und Werbe-Tracking, Marketing-Collateral Tests und Kundenbindungsprojekten.