Kathrin Delgado-Franz

Creating the optimal digital marketing mix across multiple media channels in order to enhance revenue as well as brand awareness and website traffic. Planning, implementing and optimizing digital marketing campaigns that increase newspaper subscriptions and conversions of the company’s classifieds (jobs & real estate). Identify trends and optimize marketing spend and performance based on KPIs and OKRs.

Implemented Social Media products that generated more than € 70k yearly revenue. Created, developed and coordinated innovative, cross-departmental marketing and Social Media activities, such as raffles and quizzes. Content planning, creation and maintenance in WordPress and newsletter marketing with Emarsys. Part of the company’s internal communications team between April 2018 and March 2021, writing and editing internal articles and weekly updates.

Designed, developed and sold corporate events and incentive programs. Provided customized, unique and creative destination management services for international clients and destinations in the US and Canada. Organized and ran site-inspections and programs in Las Vegas, New York City, Miami, San Francisco, Seattle, Boston, Montreal etc. Set up company's Instagram account and participated at international MICE fairs.

Administering incoming applications and invoices at the front desk and assuring that all required specifications are met. Preparing invoices for accountancy and supporting the team in carrying out administrative tasks.

Sourced LED products, visited factories and supported business/trading activities in China and Austria. Successfully established sustainable business relations at sourcing fairs of the Ministry of Commerce of the People's Republic of China as well as Austrian and German business events in Shanghai and surroundings.

Structured operative processes, collected raw materials and promoted the project locally by re-designing the retail shop and internationally by using Social Media Networks. Performed job-interviews of applicants for the production team which is in charge of designing and sewing bags of recycled materials such as windsurf-kites and packing material of daily life.

Successfully implemented a risk identification method in order to detect supplier insolvencies at an early stage. Administered existing and new suppliers by applying the standardized process guidelines of Mercedes-Benz. Managed proposal solicitations and handled bid comparisons.

Supported credit department; administrative tasks.

Supported daily marketing activities and administrative tasks. Helped organizing and coordinating two important summer events of the company.