Julian Koster

Consulting various mid and large size clients in different aspects of Online Marketing and Search Engine Optimisation, I believe in clear and effective communication, realistic goal setting and top notch execution as core principles.

Working for a wide range of IPG media agencies, including UM, Initiative & Reprise Media, I consulted both internal and external clients on planning, targeting and performance best practices. I took care of day to day media buying and helped enable the new permanent team to sustainably grow the business.

I lead and built out the marketing team at Funding Circle's Continental Europe business unit, overseeing all online and offline marketing activities . I introduced new tracking best practices, set up a range of new and well-converting acquisition and retargeting channels and significantly improved all channel ROIs.

Leading the Online Marketing team at Carspring (3-4 people), I oversaw and led all marketing channels (espeically SEM, Paid FB, SEO, display), building a holistic and well-rounded, very KPI driven performance marketing setup with big focus on efficiency and automation.

Leading the SEO team at Helpling (8 people +), I take care of ensuring that both on- and offpage optimizations are executed quickly and efficiently. A high focus on internationalization and project management are part of my daily work.

I was on the forefornt of establishing SEO as a relevant and conversion-driving marketing channel at Helpling. Set up processes and internal best practices. Analyzed competitors and market environment, started to scale SEO internationally.

Development and implementation of a new online marketing strategy for two core products. Focus on SEO as new key sales and conversion channel. Consulting and training of the team in terms of modern SEO/Online Marketing strategies and best practices.

SEO consulting for national and international clients. Focus on onpage audits and conversion reviews. Building of process models and best practices for the improvement of internal processes.