Jorge Valero Rodríguez
Angestellt, Head of E-Commerce and Chief Digital Officer, Grupo Lar
Madrid (España), Spanien
Über mich
I am industrial engineer from Carlos III University with an MBA at IESE Business School. I am passionate about E-Commerce, business strategy, innovation, digital transformation and finances. I consider continuous innovation is the only way to succeed in VUCA environments we are experiencing. I have specialize in E-Commerce, sales strategy, digital marketing and digital transformation to increase sales and profitability through. As a manager, I enjoy promoting continuous improvement and transmitting my passion for the projects I manage. This has allowed me to keep on learning continuously from people and companies, which I consider is the key to personal and professional success. My business mission is to grow companies by boosting sales, reducing costs and controlling risks by means of digital technologies. My business vision is to drive the digital transformation of companies by improving revenue, customer experience, loyalty, reducing costs and investment risks.
Werdegang
Berufserfahrung von Jorge Valero Rodríguez
Bis heute 2 Jahre und 9 Monate, seit Sep. 2021
Head of E-Commerce and Chief Digital Officer
Grupo Lar
• Team of 6 people, 25 external consultants (contact-center, digital marketing agency, web design). 5 M€/year budget. • Digital and Commercial management of 5.000 rental houses (P&L, Capex and Opex). • E-Commerce Director: Web and CMS design, UX, omnichannel strategy (mobile, app, web), lead generation. • Digital Marketing Director: SEM, SMO, SEO, mail marketing with Salesforce Marketing Cloud. ROI, ROAS, CPL, CPA optimization. • Implementation of Salesforce technologies (Sales, Service, Marketing Cloud).
I was working as E-Commerce and Marketplace Director at Vestas (Denmark), based on Salesforce ecosystem (Sales, Service, Marketing Clouds) to develop the commercial digital strategy to enhance revenue and CX in the B2B channel. I supported Digital Marketing department to have a 360 customer view to boost personalization and loyalty using advanced analytics and Salesforce Sales, Commerce and Marketing Cloud. I was responsible of 112 people, with 8 direct reports and a budget of 20 M€/year
2 Jahre und 11 Monate, Okt. 2017 - Aug. 2020
Ecommerce and Digital Marketing Data Director
Iberostar Hotels & Resorts
I was working as E-Commerce Director and Marketing Data Director at Iberostar Hotels & Resorts, supporting the Board of Directors in E-Commerce, digital marketing (Salesforce Marketing Cloud) and developing the annual digital marketing strategy by channel (B2C, B2B, B2BC) and market (EMEA, AME), with a budget of 15M€ and a revenue of 400 M€. I was also responsible of the Loyalty Program to enhance B2C sales, customer experience, NPS and increasing customer lifetime value, with an impact of 150 M€/year
Sprachen
English
Fließend
French
Grundlagen
Spanish
Muttersprache