Jeroen Jonkers

Lenovo, Beijing based no. 1 PC producer in the world, and 3rd in mobile. Member of the Retail Experience Design (RED) team, tasked to give shape, where the client meets the brand, focussing on the digital and physical retail environments. Projects range from analysing the current global retail, the development of an Omni-channel retail vision, the re-design of the china based retail environment, Prototyping in-store Kiosk systems, and campeign design for new introductions.

NorthernLight, the experience company, is a multi-disciplinary design agency. Creating active, informative and entertaining experiences in the real and digital world. NorthernLight conceives, designs experiences for a wide variety of clients. Clients include museums and heritage projects, children’s museums, science centers, expos, as well as corporations and governments.

ORMIT, International Management Development Network is a successful organisation for management development. ORMIT co-operates with top organisations to develop management potential. That is why these organisations have united themselves in a network in which talents with management potential can rotate. This network of affiliate organisations – the so-called participants – currently consists of more than fifty top organisations.

The integration of a marketing mindset in the ideation phase of product development