Jannis Lindschau

Building up and leading a team of four FTE plus two working students (marketing and business development) in two locations. Responsible for the B2C member growth at XING in the DACH region; Designing and implementing a new data model concept and a statistical forecasting system to better predict and steer future development; Monitoring organic member acquisition and addressing potential opportunities and issues with the product teams; Budget responsibility for all B2C performance marketing activities.

Identify new strategic partnerships to grow the XING Premium benefits program; negotiated several contracts with external partners; Developed a new product strategy for XING Campus with the product and marketing teams to further increase the relevance of XING for students in the DACH region. General analysis of our customers' data quality and structure within our systems in cooperation with business analytics and the data science teams to better predict and steer future member development.

Managing churn reduction of paid memberships for the product "XING Coaches" in a project with product development and sales; optimizing outbound sales via call centers; Integrating Salesforce as CRM tool for sales and marketing. Developing strategic cooperations with universities in Austria and Germany to work on scientific evaluations on coaching quality and effectiveness; Relationship management with national and international coaching associations to strengthen the reputation of XING within the market.

Responsible for the student segment's member growth and market development in the DACH region, overseeing and shaping the general business KPIs with a strong focus on performance marketing and network quality; Developing a product strategy with the product and marketing teams; General business development and strategic partnerships as well as maintaining relationships with alumni organizations and universities to improve the sustainability of the network in activity and size.

e-commerce strategy development, concept and project management for launch of three online shops with interface to SAP, standardized plugin for integration of shops run by third parties, international distribution, consulting for all online marketing activities for 20 online marketing and social media managers in 10 profit centers, innovation management, direct reporting to executive board. AdWords, GTM, GA, GMC, FB ADs, FB Product Feed, Twitter ADs, MailChimp, Freshdesk, SAP, magento, WordPress

brand development, strategical development of the conference, marketing and communication strategy for online and offline activities, preparing for international spinoffs, negotiation with nogwegian NGOs and government for public fundings, financial controlling

process analysis, optimization and restructuring: warehousing and logistics, distribution, product development, marketing and admin process, implementation ERP (interfaces: POS, EDI, online shops) and ERP for POS, relaunch online shop (concept and project management), CRM, online marketing strategy development (social media, newsletter, B2B and B2C), innovation management. special achievements: development of online marketing strategy with noticeable increase in sales volume and above average profit margin

project and website management, maintaining/developing corporate identity, optimizing master data management. special achievements: conception and implementation of corporate identity and corporate design, relaunch of holding website (corporate and product), including interface with SAP and various external partners to gather master data for presentation of over 10.000 products

product and label management, marketing coordination with international partners, restructuring of the international department, internal and external process optimization

product management, marketing (offline and online), corporate communications, website management (conception, project management, content management, SEO), human resources, customer service, creative services. special achievements: responsible for online presence of the entire holding, shortening of trainnee program to two years

product management, event organization, coordination of marketing activities with external partners

accounts: DaimlerChrysler AG (market launch of Smart Roadster and Smart Roadster Coupé) and Eurohypo AG

Thesis titled "The relevance of social responsibility in corporate cultures in context to the development of social values."