Ingeborg Jellema
Angestellt, Manager SEO & Content Marketing (Online Marketplaces), Skydreams
Schiphol, Niederlande
Werdegang
Berufserfahrung von Ingeborg Jellema
Bis heute 8 Jahre und 3 Monate, seit Apr. 2016
Manager SEO & Content Marketing (Online Marketplaces)
Skydreams
I am looking for a (managing) position in e-commerce, m-commerce or social commerce, e.g. a web store (webshop), brand website, channel, or social commerce site extended with the latest social media.
Bis heute 11 Jahre und 1 Monat, seit Juni 2013
Online Content Strategist & owner Sneakerbrands.nl (Social Commerce)
Inge's Update
Developing online content strategies for websites in e-commerce, small business, media, and non-profit with a focus on SEO, Engagement, Revenue and CTR. The strategies include editorial content, product content, Social Media, Content Marketing, SEO content. Owner of sneakerbrands.nl
8 Monate, Aug. 2015 - März 2016
Online Content Strategist (Online Marketplace)
Beslist.nl
Developing online Content Strategy, including SEO-content, and Brand(ed) Content; Develop Social Media Strategy; Lead production of SEO-content for product categories; Lead Content Marketing for Linkbuilding;
8 Monate, Nov. 2013 - Juni 2014
Team Lead Online Content Production webstores (e-commerce)
Staples Europe
Managing the international team of 7 product specialists; Developing the e-commerce Content Strategy, including SEO-content, product content, Brand Pages & Social Media for the 14 European web stores, re-organised into one PIM and CMS for EMEA (PIM by Stibo). Leading the translations for 14 languages (by SDL);
2 Jahre und 3 Monate, Jan. 2011 - März 2013
Branded Content strategist Microsoft Advertising (Online Media)
Microsoft
Microsoft Advertising is Microsoft’s digital media advertising department. The online network contains one of the largest websites in The Netherlands www.msn.nl with 4,5M UU's. As a member of the sales team I worked closely together with the key account executives in developing and selling online branded content. Clients: a.o. Unilever, L'Oréal, SCA, ING, Samsung, HTC, Microsoft, Warner Bros. I managed the Dutch Branded Content editing team (3 editors).
11 Monate, Feb. 2010 - Dez. 2010
Branded Content specialist www.msn.nl (Online media)
Microsoft
I managed and produced branded content (advertorials and minisites) for advertisers.
3 Jahre und 3 Monate, Dez. 2006 - Feb. 2010
Microsoft B.V.: Managing editor www.msn.nl (Online media)
Microsoft
I managed the Dutch MSN editorial team (4-8 editors) on content creation, and traffic management. Responsibilities were a.o. branded content, editorial planning, traffic management, SEO, content management, content strategy, web analytics, social media strategy, audience research, web analytics for international business reviews.
1 Jahr und 6 Monate, Juni 2005 - Nov. 2006
Editor-in-chief www.wereldexpat.nl (Online media)
Radio Netherlands Worldwide (Wereldomroep)
www.wereldexpat.nl was a website for Dutch expats and emigrants. I managed the editorial team (3 editors and free-lance international correspondents), and developed the concept for email member letter WereldExpat Magazine.
1 Jahr und 6 Monate, Juni 2005 - Nov. 2006
Managing editor www.wereldomroep.nl/current affairs (0,2 fte) (Online media)
Radio Netherlands Worldwide (Wereldomroep)
I managed the editorial team (20 editors) of the Current Affairs channel.
1 Jahr und 9 Monate, Okt. 2003 - Juni 2005
Editor-in-chief www.bodyon.nl (Online Lifestyle platform)
Endemol
www.bodyon.nl was a subscription based website on dieting, and living healthy. I set up and managed the editorial team and was the editor of Bodyon Magazine, an email marketing newsletter.
1 Jahr und 7 Monate, Apr. 2002 - Okt. 2003
Tv-editor Studio NL - BVN-tv and CNN World Report (Television)
Palm Plus Producties (now Zodiak) for Radio Netherlands Worldwide/BVN-tv
Studio NL was a daily tv-show on Dutch current affairs for Dutch expats and emigrants broadcasted worldwide by BVN-tv, part of Radio Netherlands Worldwide (Wereldomroep). I produced tv-segments and studio guests.
1 Jahr und 6 Monate, Jan. 2000 - Juni 2001
Editor-in-chief NewsBites (Online media)
Cameo Media (now: SBS Broadcasting)
NewsBites was a content provider that produced online news and entertainment articles and video segments for internet portals (a.o. Sonera, Zonnet, @home). I set up the newsroom and managed the editorial team (8 editors).
1 Jahr, Jan. 1999 - Dez. 1999
Editor NOS-Journaal (Television)
NOS
The NOS-Journaal is the leading tv-news in The Netherlands, with 10 live broadcastings daily. I was a tv-editor on international news.
2 Jahre und 7 Monate, Juni 1997 - Dez. 1999
Assistant to the tv-director NOS-Journaal & NOS-Jeugdjournaal (Television)
NOS
I assisted the tv-director during live broadcastings of the NOS-Journaal, and the NOS-Jeugdjournaal, the daily live news show for children.
9 Monate, Okt. 1996 - Juni 1997
Tv-director and producer Het WeerKanaal (Television)
The Weather Channel
Het WeerKanaal was the Dutch tv-channel of the US based Weather Channel. With 8 presenters it broadcasted semi-live weather forecasts 24/7. I set up the weather newsroom.
4 Monate, Jan. 1996 - Apr. 1996
International Intern (NGO)
DanChurchAid
DanChurchAid is Denmark’s largest non-governmental organization and cooperates on economic development in Third World countries. I conducted anthropological fieldwork research for my university study and worked on the Planning Department.
Ausbildung von Ingeborg Jellema
1 Jahr, Jan. 1999 - Dez. 1999
Journalism
Hogeschool van Utrecht, The Netherlands
Journalism
6 Jahre, Sep. 1990 - Aug. 1996
Cultural Anthropology - Third World Development
University of Amsterdam, The Netherlands
Major: Development Cooperation & Third World Economics Minors: Marketing, Communication Sciences, Danish
Communication
NIMA
Communication-A: PR & Communication (Bachelor’s level)
Sprachen
Niederländisch
Muttersprache
Englisch
Fließend
Deutsch
Gut
Dänisch
Gut
Französisch
Fließend