Gijs Kijlstra

Berufserfahrung von Gijs Kijlstra

• Bis heute 17 Jahre und 1 Monat, seit Juni 2007

  Business analyst, consultant to CMOs, Asia representative

  Gype bv - Singapore and The Netherlands

  Main Responsibilities • Develop insights, map client and agency processes, formulate business and marketing requirements • and translate them into actionable software development specifications, applications and solutions.

• 2 Jahre und 5 Monate, Jan. 2005 - Mai 2007

  Business Director Senseo Australia

  Philips CL - – Sydney, Australia

  • Co development of the business-, long- and short- term strategies and marketing plans for Senseo in Australia, in close cooperation with global business partner Sara Lee and leading the partnership with local distributor Breville; • Development, implementation and monitoring of Australian marketing plans (including research, advertising, PR, below the line and media activities) in close cooperation with both partners. Lead improvement plans in order to meet agreed regional/national objectives

• 7 Jahre und 1 Monat, Jan. 1998 - Jan. 2005

  Director International Marketing Communications

  Philips CL – Hong Kong

  • Business Unit Garment care (worldwide) – Develop the global marketing communication strategies and programs incl research, advertising, promotion, public relations and media (worldwide); – Direct media, advertising, PR and BtL agencies in Hong Kong; – Member of int marketing-team – supervising a team of 3. • APAC region – Direct and supervise the implementation of marcom programs in (13) national sales organizations in the region; Monitor agency performance in Singapore, Bangkok, Seoul, Tokyo and Mumbai

• 5 Jahre und 8 Monate, Juni 1992 - Jan. 1998

  Int Adv Manager Philips shave, promoted to Int Marketing Communications Manager

  Philips CL – Groningen, The Netherlands

  • Direct the execution of int marketing communication strategies and programs, incl research, advertising, promotion and PR (worldwide); • Direct the implementation of marketing communication programs in the UK, Germany, France, Spain, Italy, Eastern Europe and India; • Direct advertising-, PR-and BtL agencies in Amsterdam, London, New York and Mumbai; • Member of int marketing-team – directly supervising a team of three • Purged 50+ national media agencies and selected a cross-divisional media agency

• 2 Jahre und 10 Monate, Sep. 1989 - Juni 1992

  General Manager

  1-Hour Super Foto – Breukelen, The Netherlands

  Main Responsibilities • Chairman of the management-team, responsible for the overall operation and profitable growth of the company. Achievements • Realized expansion through same-store growth, new location development and acquisitions, growing the chain from 38 stores to 63 stores within 2 years; • Increased sales by 50% with operating costs remaining stable; • Developed and implemented a Total Quality Management program

• 2 Jahre und 3 Monate, Juli 1987 - Sep. 1989

  Strategic Planner, Promoted to Marketing Director

  Ladbroke Totalisator – The Hague, The Netherlands

  Main Responsibilities • Development of a strategic plan, which included a retail expansion plan for off-track betting locations. • Responsible for overall marketing budget the Netherlands. • Expanded from 3 to 60 facilities throughout Holland within 2 years; • Developed and implemented advertising, promotion and public relations strategies and programs, recognized and awarded by peers with an Effie Award • Selected, hired, trained and supervised a staff of four advertising and promotion specialists

• 7 Jahre und 10 Monate, Okt. 1979 - Juli 1987

  Marketing Manager

  McDonald’s Corp. – The Netherlands and U.S.A.

  Main Responsibilities • Developed all marketing activities for store growth and openings in Holland and the launch of the 1st restaurant in Belgium; • Developed the 1st Ronald McDonald House outside North America. Directed, advised and assisted local volunteer groups, pediatric hospitals, McDonald’s organizations and PR firms on this project – advised in England, France, Germany, Sweden and Hong Kong; • Worked in the U.S. in both McDonald’s Corporate headquarters in Chicago and regional office in Raleigh NC

• 5 Jahre und 4 Monate, Juli 1974 - Okt. 1979

  Product representative, promoted to Product Manager

  Agfa-Gevaert – Rijswijk, The Netherlands

  Main Responsibilities • Responsible for the development of sales support materials; • Contact person for buyers (retailers), users (consumers) and factories (Germany and Belgium) in the Consumer Product Division (cameras and films) and later the copier division

• 1 Jahr und 3 Monate, Mai 1973 - Juli 1974

  Cameraman, compulsory service

  Royal Navy – THE NETHERLANDS

  Filmed and edited intelligence, historical and educational films

• 4 Jahre und 5 Monate, 1969 - Mai 1973

  News Cameraman – Europe and U.S.A.

  NOS-Journaal, Visnews Ltd. and NBC

  Freelance news cameraman, camera-assistant and sound technician