Frank Hauerken
Bis 2021, Senior Director Region DACH & BeNeLux, CooperVision GmbH
Eppertshausen, Deutschland
Werdegang
Berufserfahrung von Frank Hauerken
Integrating and leading a business across 6 countries with Net Sales >160 Mio Euro and a team of 160. Market Leadership reached in Germany after restructuring of organization and substantial strategic redirection. Rebuild & training of Key Account Management and Sales Force. Implementation of Sales Force Effectiveness Programs. Negotiation of several new Key Account Partnerships, build of seperate Online Channel Management. Member of EMEA Leadership Team.
1 Jahr und 8 Monate, Juni 2016 - Jan. 2018
General Manager Germany, Austria, Switzerland
CooperVision GmbH3 Jahre und 7 Monate, März 2012 - Sep. 2015
Cluster Head Germany, Austria, Switzerland, Novartis Consumer Health
Novartis
Leading business of >400 Mio Euro and team of 350. Integration of DACH Organization, implementation of a Business Team Organization. Build of Digital Marketing. Relaunch of Voltaren and most successful launch in OTC in 10 years with Voltaren "forte". Acceleration to the fastest growing large OTC business, Market Leadership Germany. Leading a Global Workstream in Reorganization in cooperation with McKinsey, integrating Novartis OTC in Joint Venture with GSK
4 Jahre, März 2008 - Feb. 2012
General Manager Germany, Austria, Switzerland, CIBA Vision
Novartis
Managing the market leading Contact Lens business of 170 Mio Euro and leading a team of 200. Turnaround of the business by upgrading Leadership and Sales Organization, development and launch of first professional subscription system, start of professional online (esp. amazon) business, reaching market leadership in online channel. Negotiation of several long term Key Account contracts, significant profit improvement based on benchmarking study, reaching number 1 in customer perceived quality study.
2 Jahre und 11 Monate, Apr. 2005 - Feb. 2008
Managing Director Foods, Unilever Switzerland
Unilever
Leading a 200 Mio Euro and a team of 20 through disruptive phase of German Hard-Discounters entering the Swiss market. Significant share growth through proactive ("Swissness") differentiation and selective pricing strategy, revitalization of KNORR, relaunch of CHIRAT including communications, reorganization of supply chain through closure of Swiss factory. Turnaround of OSWALD (leader in at-the-door foods selling) through relaunch of brand and portfolio.
3 Jahre und 8 Monate, Sep. 2001 - Apr. 2005
Senior Marketing Manager and Head of Business Team
Unilever
Unilever´s largest brand "Knorr", > 400 Mio Euro, leading a marketing department of two Marketing Managers and 20 BM and cross-functional Business Team. Center of Excellence Europe for KNORR, developing int. communication (Unilever Effectiveness Award), global design. Developing new products and turning Knorr into Unilever´s #1 growth engine. Publishing Germany´s best-selling cook-book.
1 Jahr und 7 Monate, März 2000 - Sep. 2001
Strategic Business Unit Manager
Bestfoods Markenartikel GmbH
Leading Bestfoods largest Strategic Business Unit with Sales of >200 Mio Euro and a team of four. Development and launch of several new products and innovative Trade Marketing initiatives. Development of successful advertising campaigns, significant margin gains though value analytics. Proceeding Unilever´s acquisition of Bestfoods, major role in integration of the businesses, relocation of team to Hamburg and restaffing of Marketing.
5 Jahre und 1 Monat, März 1995 - März 2000
Senior Brand Manager, F.Homann Lebensmittelwerke
Unilever
Leading Homann´s core business shortly after the acqusition by Unilever. Bringing Marketing up to Unilever standards, relaunch of the branded portfolio, development of innovative "Frische Creationen" brand including seasonal product concepts, leading to significant sales and share growth. Organizing Homann booth and presentation at international ANUGA fair.
1 Jahr und 1 Monat, März 1994 - März 1995
Trainee, Brand Manager
Unilever
Ausbildung von Frank Hauerken
General Management
Tuck School of Business at Dartmouth
Finance
Harvard Business School
Betriebswirtschaftslehre
Universität Hamburg
Marketing, Industriebetriebslehre, Psychologie
Sprachen
Deutsch
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Englisch
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