Eric Insel

Strategische und operative Unternehmensberatung, von der Planung bis zur Umsetzung von Digital Customer Experience Projekten mit zeitgemäßen eCommerce-Lösungen. Beratung in technologischen Fragen, zur Web-Architektur und Multi Channel-Marketing. Geschäftsmodell-Entwicklung, Business Cases, mobile Strategien, Webseiten-Entwicklung, Identifikation von Verbesserungspotenziale, Ableitung von Handlungsempfehlungen, Conversion Rate Optimierung. Kunden aus den Branchen Education, Automotive, Travel, Retail.

Welcome to famzy. We make life easier for parents by providing time-saving and useful solutions for mums & dads and combining existing services on a single platform. Our solution. We offer a parenting platform consisting of a synchronized web and smartphone application to easily find other parents with the same interests, parent-child courses or leisure ideas in the neighborhood. Our motiviation. In everything we do, we are convinced that we enrich your parental life.

* Planung und Umsetzung der Online-Marketingstrategie zur Kundengewinnung // *Aufstellung des Marketingplans und Vorbereitung der Finanzierungsrunde // * Verantwortung & Ausarbeiten der Marketing-Kampagne für die Markteinführung (Online & Offline) // * Betreuen der Social Media Kanäle (Facebook, Instagram, LinkedIn, Twitter) // * Paid Marketing Management (Facebook, Instagram)

• Beratung der Unternehmensführung zur Ausrichtung der Unternehmensaktivitäten auf die Wünsche und Bedürfnisse potenzieller Kunden • Selbstständige Entwicklung grundlegender online Marketingstrategien inkl. Verwaltung des Marketingbudgets sowie die Erarbeitung von Konzepten zur Optimierung der Conversion Rate und der Usability orientiert an den Rahmenbedingungen des Unternehmens in enger Abstimmung mit der Geschäftsleitung

* Designing, implementing and driving the online marketing strategy - analyzing the relevant markets, anticipating trends and developing clear customer segmentation //* Manage all touch points across the customer journey (Social Media, Online, Email) //* Developing and managing the online marketing strategy across multiple devices in regards to analytics and optimisation //* Undertake A/B and MVT testing //* Lead a team of 6 people and work closely with executive board

* Development and performing of conversion rate optimization (CRO) strategies that maximizes revenue in the most technically efficient manner // * Own marketing product roadmap for a digital dictionary product and execute it utilizing online market analysis and performance reporting to support define new functions and features // * Playing a leading role in the online product lifecycle by breaking down e-commerce requirements into user stories and participating in programming sprints

* Designing, development and performing of landing page tests including A/B and usability tests // * Continuously updating, reporting and monitoring tracking systems to identify key areas of optimization opportunities // * Configuration and implementation of tracking codes as well as diagnoses and debugging tracking issues // * Responsible for building a professional team of 8 members to ensure the strategic objectives are well understood and executed

* Promotion to the Head of Conversion Rate Optimization Department already after 2 Months // * Responsible to assist the superiors in the traffic analysis of all marketing channels // * Responsible to deliver fast quality support to clients and colleagues across the affiliate and display campaign products

* Support reporting and business intelligence needs of internal departments * Assist the Atos Business Units with clear, concise reports and analysis to support business goals * Participation in IT outsourcing projects

Business studies, IT systems, Online Marketing, Administration, Project management, E Commerce, Mathematical statistics

Business management, Supporting web programming, Media layout, Software development