Dennis Hornung

Member of the international leadership team Recruit and account +70 top talents - Lead, mentor, and develop high-performing departments Responsible for the vision and direction of the platform to ensure a user-centric customer experience across the OBI ecosystem Building company structures to establish strategic ventures, co-creation/partnering and venture capital relations with startups Forefront of fostering a culture where failure is an opportunity to learn and encourage continuous learning

Founded SQUARED as venture & innovation arm at the OBI group for accelerated growth of new revenue streams and OBI’s customers ecosystem of tomorrow SQUARED operates as holistic venture building, partnering & capital approach in new business models & startups Key role in shaping company's strategy to reinforce OBI as sustainable home & garden provider Manage the independent entity SQUARED Ventures as early stage investor Cases: D2C gardening platform, Tiny Home Marketplace, Embedded project insurance

Strategizes the digital transformation and drives the platform towards consumer centricity and a data-driven organization Oversee the customer journeys & ensuring the delivery of user-friendly products to enhance customer satisfaction and loyalty Extend OBI’s capabilities by adding an innovation DNA to speed up go-to-market of new products within 3-6month Accountable for driving initiatives to expand market share, enter new markets or launch new services for business growth focusing on commercial impact

Setup up & manage the strategic direction of the co-creation department Develop a retail growth strategy through new services, technologies & costumer data Boost e-commerce & marketing activities for retail and supporting new customer engagement, brand awareness and sales e.g. retail media Develop strategic partnerships with technology partner (google, meta), media agencies and startups Discover potential trend-, market-, tech opportunities to enhance consumer experiences and additional revenue streams

Define and drive the global product vision and strategy Elaborate a dynamic product roadmap, prioritizing initiatives based on business impact and customer value Oversee the product development process using agile methodologies, ensuring efficient workflow and timely delivery of product features Co-Lead the successful selection and implementation of a new CMS system

Accountable for the digitization of REWE’s marketing approaches towards brand, private label & sustainability including media spendings Execute digital marketing plans across various channels to ensure cross-media efficiency & increase digital customer touchpoints Senior lead on digital direction of the strategic program "Deine Küche” e.g. Content, partnerships Accountable for strategic consulting focused on digital transformation within the REWE Group

Strategize and implementation of omnichannel services and technologies (Store, eCommerce, App) Founding and scale the premium food service “Beef by REWE” to verticalize and position REWE in higher price & customer segment Project lead of various strategic omnichannel projects & startup cooperation’s such as customer wifi, location-based marketing and in-store analytic solutions Technical integration and coordination of interdisciplinary project teams to ensure a streamlined omnichannel operations

Manage REWE’s brand and digital campaigns, focusing on data acquisition from in-store shoppers to enhance digital retention and engagement// Lead the responsive rewe.de website relaunch // Digitalization of a local franchise partner and store platform // Development of a retail media approach for commercialization and monitization of media channels and customer data

http://www.di-unternehmer.com Onlinemedien, Medienproduktion, Digitales Marketing, Digitale Produkt- und Unternehmenskommunikation, eCommerce, Medien, Technologie, Internet, Design

Medienwirtschaft, -technik und -gestaltung