Deepak Kumar

Drive the sales analysis and reporting process to ensure that requirements from the local market and Global HQ are met, and provide support with ad hoc analysis. Collaborate closely with Product & Price Management to provide in-depth sales and competitor analysis to determine segment sweet spots for product proposals.

Implemented a proactive dashboard as a standard reporting point for Opel and internal stakeholders, consolidating client data from 7 sources into one central dashboard. Built the social listening framework using Sprinklr, providing insights into brand, product, marketing, and crisis management for our major client. Responsible for ad-hoc reports and training new hires. Generated monthly insights and recommendations for one of the nine primary markets of our leading client, collaborating with the team.

Digitalized and streamlined data reporting using Google Data Studio, resulting in a 60% reduction in ad-hoc requests for both Jaguar and Land Rover. Created weekly management reports summarizing sales and nameplate performance data. Established periodic reports to track and analyze seasonal changes, improving monthly target accuracy by 10%. Analyzed live campaigns to predict user sentiment, simplifying the message for core audiences.

Delivered actionable insights to top automotive clients, resulting in a 50% increase in brand exposure, 40% increase in engagement, and improved sentiment and purchase intent among consumers. Led a team of four social media analysts, ensuring the accuracy, brevity, content, layout, language, and style of each deliverable before client submission. Developed and implemented comprehensive Social Listening KPIs for Fortune 500 clients and Marketing Agencies across various industries.

Created content for the website, social media, marketing materials, and campaigns. Managed and maintained the company's social media accounts. Conducted market research in Shanghai and identified potential clients and vendors for Scandic products.

Updated and improved social media sites by engaging audiences with relevant news articles on doing business in China. Managed, built, and maintained the company's social media accounts. Attended trade shows, conferences, and networking events as a senior helper.

Tracked, measured, and reported the web performance of four websites using Google Analytics. Assisted the immediate manager with daily tasks, including data manipulation, PowerPoint reports, and research topics.